Access Intelligence Plc and Isentia are merging their operations to meet the global market evolution in marketing and communications, as they spearhead innovation in the media intelligence market.
The two media and audience intelligence Software-as-a-Service businesses are being brought together after Isentia shareholders overwhelmingly voted in favour of the deal on 17 August.
Joanna Arnold, CEO of Access Intelligence (pictured) who has already joined the Isentia team in APAC to spearhead this next phase of investment and innovation, commented:
“Combined we have the opportunity to create a next generation of media intelligence that is truly customer centric and highly innovative, providing clients with a deeper understanding of key consumers and other stakeholders. We plan to accelerate investment in Isentia’s existing products as a fundamental part of our innovation roadmap.”
Isentia chief executive Ed Harrison said Isentia brought the new global group unique strengths, with enormous market share.
Harrison commented: “We have a strong local presence in APAC across mature and emerging economies, award-winning insights capabilities, continued growth potential for social media, and technology and content innovation. These opportunities are perfectly complemented by the integrated offering of our combined group.”
The fragmented media landscape has created huge complexity in how marketing and communications professionals navigate the rapidly evolving 24/7 public opinion lifecycle and divergent views of different communities.
With a 6,000 strong global client base across 4 continents and 10 markets, the combined Isentia and Access Intelligence Group is resolved to make communication more representative and relevant through establishing deep connections driven by audience insight.
The integration of Isentia’s media intelligence capabilities with Access Intelligence’s flagship product Pulsar, sparks a new market leading innovator in APAC. Pulsar provides real-time data analysis of social media, search data and online conversations globally, providing PR and marketing professionals with actionable consumer and stakeholder insights.
With its suite of products spanning media and audience intelligence and campaign activation, the Access Intelligence Group brings clarity to the convergence of PR and marketing, with the tools to fuel brand purpose, communications effectiveness, creativity and campaign impact.
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