16 July, 2018

ACCC Releases Gaffe-Filled Promo Via 3rdspace Communications

By Jonelle Lawrence

Content marketing agency 3rdspace Communications has created a campaign video that may have the Australian Competition and Consumer Commission (ACCC) asking for its money back – in a good way.

Entitled ‘The Cut Off’, the video is full of deliberate errors for the ACCC that sets out to educate consumers about their rights and how to use them.

Targeting Australian consumers and the local media, the video sees an ACCC spokesperson describing the essence of consumer guarantees, while several deliberate mistakes in the film serve to illustrate when a service is not up to standard.

The Cut Off focuses on the central message of “make sure you get what you paid for”, placing the presenter/consumer at the heart of the story. The video is appearing across online, social and digital channels.

The film features a number of obvious gaffes, but to keep it interesting, 3rdspace added a harder-to-spot mistake to challenge consumers.

Rob Logan, head of content and founder of 3rdspace, said: “The original idea was to use a presenter with a down-to-earth tone to tell consumers about the basics of the guarantee in a regular walk and talk format.

“But at 3rdspace, we’re on a mission to rid the world of bland content, so we decided to push the format into new areas by exploring a more comedic slant on delivering the message. This will keep consumers engaged to the end by challenging them to spot the mistakes.

“It was also a real challenge for the experienced crew to make so many rookie errors during the shoot.”

ACCC deputy chair Delia Rickard said: “We have been delighted with the response to the Consumer Guarantees video through our social channels to date.

“This is clever, funny and engaging content which we hope piques social audiences’ interest and starts more conversations about consumers’ rights to a repair, replacement or refund under the Australian Consumer Law.

CREDITS

Client: ACCC

Director of content and digital services: Shari Krasowski

Senior designer: Vlado Korenic

Social media manager: Alexandra Pelvin

Media and communications adviser: Justin Yuen

Agency: 3rdspace Communications

Founder and head of content: Rob Logan

Head of business: Chris Austin

Account manager: Daniel Lee

Creative director: Paul Tilley

Creative producer: Brook Lagana

Director: Rhys Day

Director of production and steadicam operation: Brendan Shaw

Gaffer: Russell Fewtrell

Best boy: Max Gersbach

First AC: Daniel Abbott

Second AC: Chantal Jack

HMU: Desiree Wise and Regina Carvalho

Audio recordist, post-mix and SFX: Mario Gabrieli

Editors: Nicole Hajimichael and Rhys Day

Colorist: Drew McPherson

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3rdspace Communications ACCC Australian Competition and Consumer Commission The Cut Off