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Reading: ABC Launches New Apps For Android
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B&T > Media > ABC Launches New Apps For Android
Media

ABC Launches New Apps For Android

Laura Douglas
Published on: 29th July 2014 at 9:54 AM
Laura Douglas
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The Australian Broadcasting Corporation (ABC) has released a new version of its flagship ABC app, which is available for the first time on Android tablets in addition to Android phone, iPhones and iPads.

It follows the launch of an Android version of the ABC’s multi-media interactive magazine ‘The Brief’ earlier this month.  A Windows version of ‘The Brief’ will be released in August.

The ABC’s Director of Innovation, Angela Clark, said: “We’ve been focusing on improving our mobile experiences and exploring new territory with innovative content experiments like ‘The Brief’.  In today’s release of Version 3.2 for our Flagship Apps it’s the first time we’ve had a version for Android tablets.”

ABC-Android-Tablet

Version 3.2 of the ABC Flagship app includes improved readability of articles, smoother swiping between sections and streaming of TV and radio programmes on mobile networks as well as Wi-Fi – with the option of restricting use to Wi-Fi only if required. Version 3.2 of the ABC app for Android and iOS is available from today. For iPhone and iPad it supports iOS 7 design.

The Brief brings audiences ‘Stories of the Week’ from the ABC, re-imagines ABC content from across radio, television and online into a rich multi-media experience developed specifically for tablets.  The project aims to break new ground and explore Australians fascination with tablets for lean back immersive and personal experiences.  The Brief is published weekly but readers can access up to three editions at a time.

This week in The Brief we explore the shadow of flight MH17, the cost of childcare, the Commonwealth Games and why they still matter, together with food, reading, photography and entertainment.

Clark added: “It’s been a big year for smartphones and tablets and in addition to the proliferation of devices across all age groups we are also seeing an increased frequency of use of our apps, in the past three months alone monthly visits are up over 30% compared to last year.  It’s Australian’s obsession with keeping up to date with news and current affairs via their smartphones and tablets that is the primary driver.”

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By Laura Douglas
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Originally from Auckland, I am currently working in Public Relations in Sydney at Launch Management Group. I have a Bachelor of Communications from AUT University, where I graduated with a Major in Public Relations and a Minor in Journalism. Specialties: Won the Mumbrella PR Awards - Best B2B Campaign (2014) Finalist for the Mumbrella PR Awards - Emerging PR Professional Award Highly Commended for the Mumbrella PR Award - Best Campaign by Small Team or Agency (2014) Won the Mumbrella PR Award - Best Campaign by Small Team or Agency (2013) Finalist for the Australian Event Awards - Public Relations for TEDxSydney (2013) Won the University Award from AUT and Baldwin Boyle Group - Outstanding Graduate in Public Relations (2012) Completed the Duke of Edinburgh Award - Bronze (2005), Silver (2006) and Gold (2009)

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