The creation story of Wynns Coonawarra Estate has been brought to life in a new press and in-store campaign created for the winery by DDB Melbourne.

The ‘It’s all a Matter of Time’ creative has three executions, each focusing on a distinct chapter in the formation of the wine region’s unique ‘terra rossa’ soil.

Darren Spiller, executive creative director, DDB Melbourne said: “The aim of this campaign is to get our loyal audience to fully appreciate and understand why Coonawarra Estate is such an incredible and unique place.”

Emily White, global brand business manager for Wynns, added: “Coonawarra is internationally one of the most distinct wine regions, with its terroir formed over millions of years of geological activity.”

“We are excited to present this evolution in an insightful way for our consumers. The epic scale and iconic style of these executions delivers this message in a really unexpected manner, but one very much befitting the brand.

“It also speaks to the enduring commitment our forefathers and the custodianship of our winemakers today.”