Brave creative advertising was the subject up for discussion at the first B&T Inside Creative event, which took place in Sydney.

As Maddie Ross outlines, when advertising budgets are tight, advertisers will often play it safe – but conservatism isn't always the best answer. Bold ideas on a small budget are often the most effective.

B&T brought together creatives from around Australia to discuss the power of – and secrets to – brave advertising. 

Here, we catch up with Whybin\TBWA Sydney and their campaign for M.J. Bale. 

B&T is also hosting another Inside Creative in Melbourne on May 8. For more details and to register click here.

{^widget|(disableviewstate)False|(useupdatepanel)False|(playercode)43fvXw6C|(name)RBI.Video.BOTR_1|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(visible)True|(videocode)3jAb4fLA|(hideforsnippet)True|(disablemacros)False|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}