The links between BWM and its digital agency Sputnik in Melbourne have tightened as Sputnik’s managing director departs for Coles and Mark Watkin becomes MD of the BWM Group Melbourne.
Nick Lewis, the current managing director of Sputnik Melbourne, has left the digital communications agency to take on a new role with Coles.
Watkin, who was announced as BWM’s new Melbourne managing director in September, will now become MD of the BWM Group Melbourne.
He will now oversee the newly integrated client teams and the new single production hub. The agency is also searching for a new digital experience director for Melbourne.
Watkin took over as BWM MD after Carl Ratcliff departed the role after 18 months to join Naked Communications and move back to Sydney and join Naked Communications.
Paul Williams, BWM Group CEO, said: “We are continuing to evolve BWM and Sputnik around the core philosophy of Ideas That Get Australians Talking. Having a single BWM/ Sputnik production hub will bring together all the skills we have in the Group. We’ve also created cross-functional teams around our existing clients, bringing together the appropriate skills for briefs, strategy and creative execution.”
Williams also thanked Lewis, who was described in the announcement as “key architect” in the structural change.
“Nick has been a key player in developing the strategy to integrate the BWM and Sputnik agencies since we joined forces last year. We are very grateful to him for all his hard work.”
BWM acquired Sputnik at the end of 2012.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]