9Now Launches New Ad Products Ahead Of Australian Open & MAFS

9Now Launches New Ad Products Ahead Of Australian Open & MAFS

Nine has announced a raft of major advertising product announcements aimed at making digital video even more targeted and easier to buy.

Ahead the Australian Open and the return of Married at First Sight, Nine has confirmed the launch of dynamic ad insertion into live streams and the launch of a range of new behavioral segments allowing marketers to target consumers even more effectively using addressable advertising.

Nine has also confirmed that from January 28, 9Now will be fully integrated into its leading TV buying technology, 9Galaxy. This will allow advertisers to buy Nine’s audiences seamlessly across linear television and 9Now in one simple transaction.

“2018 was a huge year for 9Now where Nine led the BVOD market through digital powerhouses such as Married at First Sight and Love Island Australia,” said Pippa Leary Nine’s director – sales strategy and product commercialisation.

“We are intent on carrying that momentum into 2019, launching products like dynamic ad insertion for live streaming and advanced audience segments to make sure we have the best addressable advertising product in time for the massive digital audiences that come with the Australia Open and Married at First Sight.”

Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one million addressable ads served already using 9Now’s  7 million-plus signed-in users.

Nine will launch a range of new behavioral segments in the automotive and financial services categories during the Australian Open.

Marketers will be able to target a range of segments on 9Now like small SUV buyers in the auto category, using exclusive data from Car Advice, or credit card and home loan intenders, using data supplied by Equifax.

Nine plans to continue to roll out similar “intender” segments in the important verticals of FMCG, retail and travel throughout 2019.

“The launch of new behavioral segments in 9Now, our unique data partnerships and our 7 million signed-in users gives Nine the clear leadership position in addressable advertising in Australia,” Leary said.

“By helping marketers to target behavioral segments we are harnessing the power of BVOD as a platform that works for brands across all parts of the marketing funnel, from awareness to consideration and conversion.”

Nine’s chief sales officer, Michael Stephenson, noted the importance for marketers to reach audiences at scale where and when they consumed Nine’s content.

“Whether our audience consumes our content live or on demand it won’t matter. Not only will we be able to reach them, but advertisers will be able to target them, and we will deliver the audience in one simple transaction without a single makegood,” said Stephenson.

“At Nine’s 2019 Upfront we laid out our development roadmap for 9Galaxy until the end of 2020. We promised to make it a reality for marketers to buy linear television and BVOD through 9Galaxy early in 2019. On January 28 when MAFS launches we are open for business.”

Since its launch in 2017, 9Galaxy has transacted more than 30 percent of all available inventory that is able to be traded dynamically being served through the platform.




Please login with linkedin to comment

9now Australian Open MAFS Nine

Latest News

Man of Many Welcomes Naman Singh & Alex Martinez
  • Media

Man of Many Welcomes Naman Singh & Alex Martinez

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]