303 MullenLowe Appointed As Agency Of Record For Tonies Following Competitive Pitch

303 MullenLowe Appointed As Agency Of Record For Tonies Following Competitive Pitch
B&T Magazine
Edited by B&T Magazine



Global children’s audio storytelling brand tonies has appointed 303 MullenLowe as its integrated trans-Tasman agency of record ahead of launching in Australia this year.

Lead Image: Karen Coleman

303 MullenLowe’s broad remit covers strategy, creative, brand positioning, social, PR, influencer, content, events and production.

The company’s push into the Australian and New Zealand markets follows launches in Europe, the UK and the US.

The brand’s Toniebox and tonies figurines are designed to connect children to the wonders of immersive listening and narrative through stories, songs and play.

“We were impressed by 303 MullenLowe’s breadth of capabilities and felt a strong cultural fit. We’re looking forward to working with a team that truly understands our brand and audience, and that can provide all our marketing requirements under one roof,” said tonies market lead for Australia and New Zealand, Ulrike Becker.

303 MullenLowe Sydney’s Managing Director Karen Coleman added: “We are incredibly excited to be partnering with tonies as it brings its outstanding children’s audio system into the local market, and into Australian and New Zealand homes.

“Launching into a new market takes a range of capabilities and we are delighted to be able to offer tonies a fully integrated offering. It’s an outstanding product and with local know-how, tonies will no doubt become a brand that resonates with parents and children alike here in Australia and New Zealand as it has done around the globe.”




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