Study: 3.5 Million Aussies Report Online Shopping While Drunk

Cropped shot of a man doing some online shopping at night
SHARE
THIS



A new national survey of 1,015 respondents revealed that 18 per cent of Aussies have shopped online while drunk.

The research by Finder found one in eight (12 per cent) have done it once or twice, and six per cent do it often. That’s around 1 million people who regularly shop online while under the influence.

Kate Browne, personal finance expert at Finder, said the surge in popularity for online shopping has transformed the experience entirely.

“You can buy just about anything online at any time these days, which is super convenient and a great way to bag a bargain,” said Browne.

“One of the downsides, however, is that it’s easy to drop quite a lot of money online, at any time of the day, no matter what state of mind we’re in.”

On average, the most shoppers were spending online while drunk in one sitting was $328.

The most popular activities taken online while intoxicated are getting food delivered (12%), buying alcohol (11%), and shopping for clothes or shoes (9%).

Some even applied for jobs (2%), applied for a house/apartment (1%) purchased airline tickets (1%), or even bought a pet (1%).

As we head into massive sales seasons, Browne encourages Aussies to shop carefully.

“With Black Friday and Cyber Monday just around the corner, there are some great deals on offer,” said Browne.

“While it’s great to bag a bargain, it’s not really a bargain if you’re buying things you don’t need, or worse, things you don’t want once you’ve sobered up.

“The best way to avoid this is to make a wish list of the things you really want and compare retailers in advance. That way you can be sure that you buy what you need and don’t drink and shop.”

Online purchases grew by 57% between 2019 and 2020 with Aussies spending a record $50.46 billion online last year, compared to $32.1 billion in 2019.

Gen X shoppers were the worst offenders, while men admitted to spending more while drunk than women on average.

Please login with linkedin to comment

Drunk Shopping Finder Online shopping

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]