Study: 3.5 Million Aussies Report Online Shopping While Drunk

Cropped shot of a man doing some online shopping at night

A new national survey of 1,015 respondents revealed that 18 per cent of Aussies have shopped online while drunk.

The research by Finder found one in eight (12 per cent) have done it once or twice, and six per cent do it often. That’s around 1 million people who regularly shop online while under the influence.

Kate Browne, personal finance expert at Finder, said the surge in popularity for online shopping has transformed the experience entirely.

“You can buy just about anything online at any time these days, which is super convenient and a great way to bag a bargain,” said Browne.

“One of the downsides, however, is that it’s easy to drop quite a lot of money online, at any time of the day, no matter what state of mind we’re in.”

On average, the most shoppers were spending online while drunk in one sitting was $328.

The most popular activities taken online while intoxicated are getting food delivered (12%), buying alcohol (11%), and shopping for clothes or shoes (9%).

Some even applied for jobs (2%), applied for a house/apartment (1%) purchased airline tickets (1%), or even bought a pet (1%).

As we head into massive sales seasons, Browne encourages Aussies to shop carefully.

“With Black Friday and Cyber Monday just around the corner, there are some great deals on offer,” said Browne.

“While it’s great to bag a bargain, it’s not really a bargain if you’re buying things you don’t need, or worse, things you don’t want once you’ve sobered up.

“The best way to avoid this is to make a wish list of the things you really want and compare retailers in advance. That way you can be sure that you buy what you need and don’t drink and shop.”

Online purchases grew by 57% between 2019 and 2020 with Aussies spending a record $50.46 billion online last year, compared to $32.1 billion in 2019.

Gen X shoppers were the worst offenders, while men admitted to spending more while drunk than women on average.

Please login with linkedin to comment

Drunk Shopping Finder Online shopping

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]