It’s Here! The 2018 B&T Awards Shortlist (Part 1) Has Arrived!

It’s Here! The 2018 B&T Awards Shortlist (Part 1) Has Arrived!

Another year has passed and entries flooded in for this year’s B&T Awards. And now the day you’ve been waiting for has finally arrived – the B&T Awards shortlist for 2018 is here!

If you don’t see some of the categories below, don’t fret – this is just part one of the shortlist, and includes all major categories.

Agencies on this list also must present at the second judging round on Friday October 19. The live judging day will be held at The Portside Centre (Level 5, 207 Kent St, Sydney), and the B&T team will be in touch with all shortlisted in major categories with all the nitty-gritty details.

Part two of the shortlist will be released tomorrow, and the second group of categories do not need to attend the second round of judging. 

For those required at the live judging day, read this next steps carefully:

  • RSVP to with names of all presenting team members, as well as whether you’ll be attending the concluding drinks (because being shortlisted deserves a drink or two).
  • Prepare your presentation – each shortlisted entrant will have five minutes set up time and 20 minutes to present in front of a judging panel, followed by 10 minutes of Q&A with the panel.
  • Your presentation should address the same set of criteria as your hard copy entry –  check out the full criteria details here.
  • Based interstate/overseas? If you cannot attend the judging day, please advise our team ASAP.

If you’ve been shortlisted, make sure you also supply one of the following to by October 19 to show as you (hopefully) pick up your shiny trophy: a showreel of up to 15 seconds – 16:9 in H264 HD OR a team photo in high res, 16:9 dimension, JPEG.

Oh, and sometimes in the procrastination-fuelled hurry to get those entries in, people make mistakes. So double check your company name is spelled correctly; otherwise you could have a trophy which has a spelling mistake on it. And no one wants that. So email with any changes by October 4.

This year, CHE Proximity appears the most on the major categories shortlist, with six entries! The Works follows closely behind with five entries, and Cummins&Partners comes in third with four entries.

Early-bird tickets will also only be available until October 5! If you’ve been shortlisted, we highly, highly recommend you grab your tickets now – because you definitely want to pick up your trophy in person. Get them right here.

This year’s B&T Awards will be held at Sydney Town Hall on November 23. For all other info, head to the website.

So without further ado, here’s part one of the 2018 B&T Awards shortlist! Feast your eyes:

Advertising Agency of the Year

  • BMF
  • BWM Dentsu
  • CHE Proximity
  • Cummins&Partners
  • R/GA Sydney
  • The Monkeys
  • The Works

Branding, Design & CX Agency of the Year

  • Adrenalin
  • Apparent
  • CHE Proximity
  • Isobar Australia
  • RE
  • The Royals
  • The Works

Direct Response/Performance Agency of the Year

  • Alley
  • CHE Proximity
  • Sparro
  • The Works
  • WiTH Collective

Emerging Agency of the Year

  • Being Brands
  • DPR&Co
  • Hedgehog Agency
  • Neon Black
  • Usual Suspects Creative

Experiential/Promotional Agency

  • M&C Saatchi Sport & Entertainment
  • MKTG
  • Raydar
  • The Blvd (Red Agency Group)
  • The Zoo Republic
  • Traffik Group

Independent Agency of the Year

  • Alley
  • Bashful
  • Cummins&Partners
  • Rumble Creative and Media
  • Special Group
  • The Hallway
  • The Royals

Marketing Consultancy

  • Deloitte Digital Australia
  • The Brightsmiths
  • The Leading Edge

Marketing Team of the Year

  • AAMI Marketing
  • ALDI Australia
  • Genea Fertility
  • Optus
  • PayPal Australia
  • The Australian
  • The Australian Ballet

Media Agency of the Year

  • Alley
  • CHE Proximity
  • Cummins&Partners
  • Havas Media Australia

People & Culture Award – Over 100 employees

  • Bastion Collective
  • CHE Proximity
  • Leo Burnett
  • M&C Saatchi
  • TBWA\Melbourne
  • The Monkeys

People & Culture Award – Under 100 employees

  • Deepend
  • Orchard Marketing
  • Quiip
  • Greenhouse
  • The Royals
  • The Works

PR Agency of the Year

  • Aruga
  • Eleven
  • History Will Be Kind
  • Red Agency
  • WE Buchan

Production Company of the Year

  • Milkmoney
  • Revolver/Will O’Rourke
  • Sweetshop
  • Visual Domain

Research Agency of the Year

  • Bastion Latitude
  • Fifth Dimension
  • Kantar Millward Brown
  • Nature
  • The Leading Edge
  • Vision Critical

State Agency – NSW

  • BMF
  • BWM Dentsu
  • TBWA\Sydney
  • The Hallway
  • The Monkeys
  • The Works

State Agency – QLD/Other States and Territories/NZ

  • Rumble Creative and Media – Queensland
  • The Brand Agency – Western Australia

State Agency – VIC

  • BWM Dentsu
  • CHE Proximity
  • Cummins & Partners
  • Leo Burnett Melbourne
  • TBWA\Melbourne

Congratulations to all those who’ve been shortlisted – keep an eye out for part two tomorrow.

And a massive thanks to all our sponsors!



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