It’s Here! The 2018 B&T Awards Shortlist (Part 1) Has Arrived!
Another year has passed and entries flooded in for this year’s B&T Awards. And now the day you’ve been waiting for has finally arrived – the B&T Awards shortlist for 2018 is here!
If you don’t see some of the categories below, don’t fret – this is just part one of the shortlist, and includes all major categories.
Agencies on this list also must present at the second judging round on Friday October 19. The live judging day will be held at The Portside Centre (Level 5, 207 Kent St, Sydney), and the B&T team will be in touch with all shortlisted in major categories with all the nitty-gritty details.
Part two of the shortlist will be released tomorrow, and the second group of categories do not need to attend the second round of judging.
For those required at the live judging day, read this next steps carefully:
- RSVP to viv@bandt.com.au with names of all presenting team members, as well as whether you’ll be attending the concluding drinks (because being shortlisted deserves a drink or two).
- Prepare your presentation – each shortlisted entrant will have five minutes set up time and 20 minutes to present in front of a judging panel, followed by 10 minutes of Q&A with the panel.
- Your presentation should address the same set of criteria as your hard copy entry – check out the full criteria details here.
- Based interstate/overseas? If you cannot attend the judging day, please advise our team ASAP.
If you’ve been shortlisted, make sure you also supply one of the following to viv@bandt.com.au by October 19 to show as you (hopefully) pick up your shiny trophy: a showreel of up to 15 seconds – 16:9 in H264 HD OR a team photo in high res, 16:9 dimension, JPEG.
Oh, and sometimes in the procrastination-fuelled hurry to get those entries in, people make mistakes. So double check your company name is spelled correctly; otherwise you could have a trophy which has a spelling mistake on it. And no one wants that. So email viv@bandt.com.au with any changes by October 4.
This year, CHE Proximity appears the most on the major categories shortlist, with six entries! The Works follows closely behind with five entries, and Cummins&Partners comes in third with four entries.
Early-bird tickets will also only be available until October 5! If you’ve been shortlisted, we highly, highly recommend you grab your tickets now – because you definitely want to pick up your trophy in person. Get them right here.
This year’s B&T Awards will be held at Sydney Town Hall on November 23. For all other info, head to the website.
So without further ado, here’s part one of the 2018 B&T Awards shortlist! Feast your eyes:
Advertising Agency of the Year
- BMF
- BWM Dentsu
- CHE Proximity
- Cummins&Partners
- R/GA Sydney
- The Monkeys
- The Works
Branding, Design & CX Agency of the Year
- Adrenalin
- Apparent
- CHE Proximity
- Isobar Australia
- RE
- The Royals
- The Works
Direct Response/Performance Agency of the Year
- Alley
- CHE Proximity
- Sparro
- The Works
- WiTH Collective
Emerging Agency of the Year
- Being Brands
- DPR&Co
- Hedgehog Agency
- Neon Black
- Usual Suspects Creative
- VERSA
Experiential/Promotional Agency
- M&C Saatchi Sport & Entertainment
- MKTG
- Raydar
- The Blvd (Red Agency Group)
- The Zoo Republic
- Traffik Group
Independent Agency of the Year
- Alley
- Bashful
- Cummins&Partners
- Rumble Creative and Media
- Special Group
- The Hallway
- The Royals
Marketing Consultancy
- Deloitte Digital Australia
- The Brightsmiths
- The Leading Edge
Marketing Team of the Year
- AAMI Marketing
- ALDI Australia
- Genea Fertility
- Optus
- PayPal Australia
- The Australian
- The Australian Ballet
Media Agency of the Year
- Alley
- CHE Proximity
- Cummins&Partners
- Havas Media Australia
People & Culture Award – Over 100 employees
- Bastion Collective
- CHE Proximity
- Leo Burnett
- M&C Saatchi
- TBWA\Melbourne
- The Monkeys
People & Culture Award – Under 100 employees
- Deepend
- Orchard Marketing
- Quiip
- Greenhouse
- The Royals
- The Works
PR Agency of the Year
- Aruga
- Eleven
- History Will Be Kind
- Red Agency
- WE Buchan
Production Company of the Year
- FINCH
- Milkmoney
- Revolver/Will O’Rourke
- Sweetshop
- Visual Domain
Research Agency of the Year
- Bastion Latitude
- Fifth Dimension
- Kantar Millward Brown
- Nature
- The Leading Edge
- Vision Critical
State Agency – NSW
- BMF
- BWM Dentsu
- TBWA\Sydney
- The Hallway
- The Monkeys
- The Works
State Agency – QLD/Other States and Territories/NZ
- Rumble Creative and Media – Queensland
- The Brand Agency – Western Australia
State Agency – VIC
- BWM Dentsu
- CHE Proximity
- Cummins & Partners
- Leo Burnett Melbourne
- TBWA\Melbourne
Congratulations to all those who’ve been shortlisted – keep an eye out for part two tomorrow.
And a massive thanks to all our sponsors!
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.