Everyone loves to say ‘I told you so’. The Farm Digital is playing on this obnoxious habit with its Cannes tipping competition

Can you pick the Prix?

The full release:

“TheFARM Digital, the agency yet to win a Cannes Lions, wants you to predict who will.

You’re in advertising. You know everything. Now prove it to everyone else.

Maybe you’re the type of person that saw ‘Dumb Ways to Die’ at 20,000 views and your agency hangs out for your Cannes predictions each year. Or maybe you’re the type of person that thought ‘Cannes’ was a holiday destination in Far North Queensland.

Either way, on June 20th you’ll have the chance to predict the Grand Prix winners for the final day of Cannes and share it for all to see. Then, when the winners are announced on June 21st you’ll be able to see just how well you shape up against the industry, quicker than you can say “I told you so.”

Enter your details now to be instantly notified when voting is open – www.cannesgrandpix.com

At the end of it all you’ll be able to see who really knows their stuff…besides you, of course.