World’s Top 100 Most Valuable Brands Revealed: Three Aussies Make The Grade

World’s Top 100 Most Valuable Brands Revealed: Three Aussies Make The Grade
SHARE
THIS



Kantar Millward Brown’s annual list of the planet’s top 100 most valuable brands is in, and as expected the top billings all go to the global tech giants.

However, three Aussie firms managed to make this year’s prestigious list including the Commonwealth Bank at 60 (up four spots from 2016), ANZ Bank at 75 (up two spots) and Telstra coming in at number 88 (down from 78 last year).

The rankings are based on raw financial value in terms of revenue dollars with “brand contribution,” which entails a percentage that’s based on the “proportion of financial value generated by the brand’s ability to increase purchase volume and charge premium.”

Google once again took top spot, followed by Apple and Microsoft.

However, it was Amazon’s fourth placing that was probably the most dynamic mover on this year’s list. The online retailer, who’s heading Down Under, moved up from seventh spot last year, however, increased its band value in just 12 months by a staggering 41 per cent.

Here’s the full list for 2017:

brandz-report

Please login with linkedin to comment

Advertising Standards Bureau Google Pigeon Kantar Millward Brown The Reject Shop zoolander

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]