Visa has appointed Weiden+Kennedy and Publicis Groupe to its global creative and media account following a review which began earlier this year in July.
According to Kanta Media, Visa spent around US$200m (AU$268) globally last year.
Weiden+Kennedy has snared the creative away from BBDO, while Publicis Groupe has retained its role as the lead on Visa media account.
Publicis-owned Saatchi & Saatchi, which handles the brand’s advertising in Europe will continue to work with Visa as part of the new arrangement.
Visa will also continue to work with Publicis-owned Starcom, which has been Visa’s media agency since 2015.
According to a message posted on the company’s LinkedIn page by chief marketing and communications officer Lynne Biggar, Publicis will continue to be responsible for global media and add to its remit support for Visa’s “hyper local work”.
She wrote: “Accelerating business for and with our customers means we’re always innovating and pushing forward – exploring new ways to meet evolving needs to achieve impactful outcomes,” stated Biggar. “Our brand and business ambitions warrant having Wieden+Kennedy and Publicis Groupe partner together to expand our brand platform by combining both best-in-class creative and global execution expertise.”
She also thanks BBDO for their “long-standing partnership” with Visa.
