Wieden+Kennedy And Publicis Groupe Appointed To Global Visa Account

Wieden+Kennedy And Publicis Groupe Appointed To Global Visa Account
SHARE
THIS



Visa has appointed Weiden+Kennedy and Publicis Groupe to its global creative and media account following a review which began earlier this year in July.

According to Kanta Media, Visa spent around US$200m (AU$268) globally last year.

Weiden+Kennedy has snared the creative away from BBDO, while Publicis Groupe has retained its role as the lead on Visa media account.

Publicis-owned Saatchi & Saatchi, which handles the brand’s advertising in Europe will continue to work with Visa as part of the new arrangement.

Visa will also continue to work with Publicis-owned Starcom, which has been Visa’s media agency since 2015.

According to a message posted on the company’s LinkedIn page by chief marketing and communications officer Lynne Biggar, Publicis will continue to be responsible for global media and add to its remit support for Visa’s “hyper local work”.

She wrote: “Accelerating business for and with our customers means we’re always innovating and pushing forward – exploring new ways to meet evolving needs to achieve impactful outcomes,” stated Biggar. “Our brand and business ambitions warrant having Wieden+Kennedy and Publicis Groupe partner together to expand our brand platform by combining both best-in-class creative and global execution expertise.”

She also thanks BBDO for their “long-standing partnership” with Visa.

 

 

Please login with linkedin to comment

Publicis Groupe VISA Wieden+Kennedy

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine