Independent buy-side advertising platform Sizmek has appointed veteran media and advertising industry executive Peter Hunter to lead the company’s Asia-Pacific business.
Hunter has more than 20 years’ experience in advertising and media, having held senior agency and digital technology leadership roles in Australia and Southeast Asia.
Most recently, Hunter worked as Eyeota’s general manager for Australia and New Zealand at Eyeota, and prior to that, was the commercial director for Quantcast across the trans-Tasman.
He has also worked as the head of digital at PHD, and as CEO of iProspect in Asia.
Hunter will take up the role of general manager of the APAC region at Sizmek.
Sizmek CEO Mark Grether said: “We believe Peter has the right commercial experience and strong leadership style needed to catapult the growth of the Sizmek business in Australia and the rest of Asia.
“I’m really excited to have Peter join the team, and together we’re all committed to further positioning ourselves as an industry leader in this explosive market.
“We have determined that the Asian market, where Sizmek has 17 offices, is becoming an even bigger growth area for us, and we need to dedicate more resources to the region.
“Under Peter’s leadership, we will continue to expand our local teams to better support our clients’ needs.”
Hunter said the appetite among brands and agencies for an independent, transparent, full-stack approach to digital advertising that brings together data, creative, and media was increasing.
He also believes there is considerable scope to propel the Sizmek business in the APAC region.
“I’m joining a business with a massive heritage in digital advertising and a very compelling technology stack,” he said.
“I’m looking forward to working with the local teams to continue to grow the APAC business, and showcase to the industry that there is a better alternative to the often restrictive walled garden environments.
“Sizmek can provide them with the transparency, effectiveness, and control they need over their digital ad campaigns.”