Taboola, a global leader in powering recommendations for the open web today announced on Monday a new multi-year partnership with Val Morgan Digital (VMD), the entertainment, lifestyle, and health content division of cinema and outdoor company Val Morgan.
The three-year partnership deal will see VMD use Taboola’s suite of products to optimise user engagement and loyalty, and drive revenue.
VMD will take advantage of Taboola’s Feed, Video and Newsroom products across its digital portfolio, which includes its owned and operated film, wellness and sustainability site The Latch (thelatchcom.au) as well as local editions of foodie mecca Thrillist (thrillist.com) and women’s lifestyle platform POPSUGAR Australia (www.popsugar.com.au), which VMD operates through its partnership with US-based Group Nine Media.
All three digital platforms will feature Taboola’s content discovery platform, integrating the Taboola Feed product – a vertical-scrolling feed, which provides targeted, relevant content.
The Feed is similar to scrolling through social media networks, encouraging visitors to remain on a website by providing them more of the content they want, including articles and videos.
The VMD suite of brands will also utilise the Taboola Video function, where visitors are able to access integrated video, which plays only when in-view and initiated by the user, optimising viewability and experience, and the Taboola Newsroom product.
Powered by Taboola’s predictive engine and extensive data set of 1.5 billion users, the newsroom helps writers and editors make informed editorial decisions to increase readership. It allows publishers to monitor real-time and historical data about content performance and gain insights into readers’ interests.
Adam Singolda, CEO and Founder at Taboola (pictured), said, “We are delighted to partner with Val Morgan Digital on its new digital strategy and are looking forward to working closely to optimise its digital offerings, exploring ways to resurface the websites’ content and drive revenue. VMD has continued to go from strength-to-strength since its 2019 launch and its platforms are home to a wealth of fantastic information, with an engaged audience.”
“Our products will enable VMD to breathe new life into content on its channels and share it with new audiences. There are huge opportunities for premium publishers like VMD to use real-time and archived data to understand its content and how it is consumed, and then look at ways to harness insights to further engage audiences.”
Brian Florido, Managing Director at Val Morgan Digital, said, “at VMD, we are still very much in the growth stage of the business, as we continue to build a stable of brands that drive curiosity, influence and impact. What we’ve done has been intentional and by design, with each of our brands offering something different for the reader, while complementing our Val Morgan cinema and out of home networks.
We’re looking forward to working with Taboola and utilising their suite of products to further enhance our engagement, deliver our content to new audiences and ultimately to drive revenue for the business.”
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]