IPG’s Universal McCann was the best performing media agency for the month of October according to the latest data from martech firm R3.
UM managed to knock-over GroupM’s Mindshare for the number one position with big wins that included Optus, David Jones, Lexus, Mattel and Kmart.
All that pushed Mindshare back to second spot, while OMD took third, Initiative was fourth and Zenith rounded out the month’s top five.
Check out October’s top 20 performers below:
