UM Pips Mindshare For Most Media Wins For October

The advertising world is all about risk and reward — bold work can reap huge commercial success but, there’s every chance an idea or campaign could go very, very wrong. Fortunately, Luke Spano, managing director of native content firm Avid Collective is used to a high-stakes career given he was previously a professional poker player. […]

Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.

Posted 14 minutes Ago

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The only thing B&T would love more than a chat with Rod Prosser would be a game of squash. Yes, he's a 'yellow dot' man.

It’s December 1st! So don your best Christmas hat and gather around the office tree because party season is well and truly in full swing – BUT- who’s bringing the drinks? If you’re lucky, it could be B&T! Have you been paying attention this week? Take a shot at this week’s trivia, and the drinks […]

Yarra Valley Winery Innocent Bystander has launched a new masterbrand media campaign that will sweep across the eastern seaboard. ‘Come Play in the Shadows’ is a bridge between the serious aspects of winemaking and the bright, social world of wine enthusiasts. It aims to challenge the normal, the boring and the same-same. Innocent Bystander prides itself on […]

Everyone’s favourite tech brand, Apple, has stymied the current rush of Christmas ads with cute new work promoting the Personal Voice feature of its latest operating system iOS 17. And no expense has been spared either, with none other than Academy award winning director and the world’s most famous New Zealander, Taika Waititi, drafted in […]

Posted 1 hour Ago

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Clean Up Australia today reveals a refreshed brand identity to coincide with registrations opening for Clean Up Australia Day 2024. The work was created by Sydney creative agency, uberbrand, and is in the market from this week across TV, radio, outdoor, print and digital platforms. “We are one of the nation’s longest-running environmental charities continuing […]

Elon Musk has told advertisers who are considering pulling their spend from X to “Go fuck yourselves” in an on-stage interview. It’s a pretty frank statement for the company’s owner and chief technology officer which, until recently, received 90 per cent of its revenue from advertising partners. Musk was chatting to journalist Andrew Ross Sorkin […]

It’s the station the Gold Coast grew up with, and in a local nod to its heritage, Triple M today has been officially renamed to 92.5 Triple M Gold. 92.5 Triple M Gold has brought the good times and greatest hits back to the Gold Coast with Flan, Ali & Spida for Breakfast, South East Queensland’s very own […]

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

As Australia counts down to the launch of Taylor Swift’s much anticipated The Eras Tour in February 2024, Nova Entertainment Network has launched a new station dedicated to the pop superstar. Nova (Taylor’s Version) will be available to stream 24/7 on the Nova Player App or on novafm.com.au up until February 2024. The dedicated station […]

Out-of-home (OOH) advertising has seen a meteoric rise in recent years – rising from 4-5 per cent of ad spend to 10-11 per cent of ad spend. Speaking to B&T, QMS CEO John O’Neill outlines his plans to move this up to 20 per cent.    Picking Up A Percentage Of Revenue From TV One […]

The new Children’s Advertising Code comes into effect today following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry. AANA CEO Josh Faulks said the new Code recognises the […]

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

The corgis, anyone in the Palace with a funny hat & even Camilla off the hook, as Piers delivers royal racist dirt.

Posted 22 hours Ago

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Mrs McGuire reportedly unhappy about Eddie loafing about the house after Nine cans Hot Seat.

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

Posted 22 hours Ago

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They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Posted 23 hours Ago

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Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Seven's Luke Smith quits for PubMatic. However, he's still in line for one of James Warburton's annual Christmas hams.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Think AM radio has a bit of an angry boys' club feel? It's not improving things with this news.

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Hopefully this news will get you in the Christmas spirit. Either that or go and stand in Westfields for nine hours.

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

B&T's vote for Australia's greatest-ever ad is much like the recent referendum sans the mudslinging and Kamahl.

Posted 1 day Ago

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If there's one sport in the world that's thumbing its nose at global emissions, it's probably drag racing.

Print's not merely an excellent vehicle for brands, it's also perfect for getting the barbecue alight for the sausages.

Posted 1 day Ago

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Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

Work in media? Want to cover next year's Cannes In Cairns? There'll be no free piña coladas without this form.

In-housing is definitely an industry hot button topic. Admittedly still a long way behind office affairs.

Who doesn't love the out of home medium? Apart from the very real chance of being shat on by a bird.

Do you drive an EV more for its bragging potential than anything environmental? You may enjoy this electric news.

Denomination's Simon Gawn jumps ship to Ideally. Apparently his farewell from his barista was very touching.

Did that winter diet not result in the beach body you so hoped? Read this surfwear article with caution.