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B&T > Media > UM Pips Mindshare For Most Media Wins For October
Media

UM Pips Mindshare For Most Media Wins For October

Staff Writers
Published on: 5th December 2019 at 11:00 AM
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IPG’s Universal McCann was the best performing media agency for the month of October according to the latest data from martech firm R3.

UM managed to knock-over GroupM’s Mindshare for the number one position with big wins that included Optus, David Jones, Lexus, Mattel and Kmart.

All that pushed Mindshare back to second spot, while OMD took third, Initiative was fourth and Zenith rounded out the month’s top five.

Check out October’s top 20 performers below:

Screen Shot 2019-12-05 at 8.29.03 am

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TAGGED: Mindshare, R3, UM
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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