Uber’s Asia Pacific marketing lead Andy Morley has “ended his ride” at the ridesharing company.
In a LinkedIn post, Morley announced that “in my heart, I know I’m ready for a new challenge”.
“It’s been an incredible journey to experience the different phases of Uber across my time here. When I arrived back in 2016, we had no real marketing org, budget, plans or capabilities… just a group of ambitious young marketers ready to go-get-it,” he posted.
“Since then, it has been a career-defining journey in helping build and grow the teams, brands and businesses across Australia and New Zealand, and then Asia Pacific, with so much to be proud of.
“I’ve woken up excited to go to work every day for the past ten years. But in my heart, I know I’m ready for a new challenge, and so I’m now equally excited about the future ahead.”
Morley, a B&T CMO Power List alumni, joined Uber in 2016 as head of insights, strategy and driver marketing, and has been a pivotal figure in helping grow the brand in Australia and the wider region.
Under Morley’s watch, Uber and Uber Eats have launched their renowned brand platforms ‘Tonight I’ll Be Eating’ and ‘Get Almost, Almost Anything’.
The platforms were spawned in Australia via creative agency Special Group and have gone on to be used around the world.
Uber’s ‘Get Almost, Almost Anything’ ads have become cultural hits, starring big name celebrities including David Beckham, Cher, Andy Murray and Kardashians.
Morley recently caught up with B&T editor Tom Fogden and the AANA’s head of marketing Nicolette Briscoe to discuss the brand’s his leadership style, how he is heavily influenced by his sporting pursuits, and the importance of galvanising the Uber marketing team and the brand’s agency partners to do their best work.
On his LinkedIn post, Morley paid tribute to colleagues David Rohrsheim, Steve Brennen and Lucinda Barlow for providing him with opportunities during his time at Uber.
