Twitter Head Of Ad Sales Fired Just A Week After Musk Convinced Her To Stay
Robin Wheeler, Twitter’s former VP of US client solutions has reportedly been fired from the social media platform again, just a week after Elon Musk convinced her to stay.
Over the weekend, reports emerged that Wheeler had been fired from the company — though no one knows why yet.
Multiple ex-Twitter sources telling me that Robin Wheeler, the sales leader who Musk begged to stay at the company days ago when she tried to resign, has now been fired
— Casey Newton (@CaseyNewton) November 19, 2022
Around midday on Saturday, Wheeler herself tweeted “To the team and my clients….you were always my first and only priority.”
To the team and my clients….you were always my first and only priority. 🫡
— Robin Wheeler (@robinw) November 19, 2022
Her bio now says that she is a “proud Ex-Twitter Sales Exec.”
She did not immediately reply to The Verge’s request for confirmation that she had been fired. Twitter doesn’t have a communications department to take such requests.
Following Musk’s takeover, the company’s chief customer officer — its top advertising person — Sarah Personette resigned. Then, on 10 November, it was reported that Wheeler had resigned along with head of trust and safety Yoel Roth. Wheeler was convinced to stay.
But now, following the mass resignations and sackings of almost 4,000 staff, it appears that Wheeler has also gone.
In a tweet tying her colours to the mast of the ship that former Twitter CEO Jack Dorsey built, Wheeler tweeted a series of love hearts in response to a video captioned “This is the epitome of Twitter 1.0 and no amount of money or hubris will ever be able to destroy it.”
❤️🧡💛💚💜🤎🖤🤍 https://t.co/CtG62iVkPy
— Robin Wheeler (@robinw) November 20, 2022
Twitter staff have also reportedly been locked out of their offices following the now-infamous ultimatum from Musk demanding that staff be “hardcore” and willing to work long hours at high intensity, in order to build ‘Twitter 2.0.’
Whether anyone will be back at the coalface today, remains to be seen.
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