QSR chain Crust Pizza has kicked off its multi-year partnership with NRL team the Manly Warringah Sea Eagles with a star-studded spot.
The funny 90-second ad, that is made by Crust’s in-house team, takes viewers behind the scenes at Crust, following the pizza-making process before jumping into the delivery run. There are shots of dough being stretched, toppings being piled high and a Crust-branded car hitting the road, before the order makes its way to a Sea Eagles captain Tom Trbojevic waiting at the door.
The kicker, behind the scenes in Crust’s kitchen is superstars Clayton Faulalo, Simione Laifi and Jake Trbojevic.
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The spot keeps things light-hearted, bringing together the worlds of footy and pizza without getting bogged down in the usual sponsorship spiel.
The ad introduces Crust Pizza as Manly’s premier partner and official QSR partner from the 2027 NRL season.
The multi-year partnership will see the Australian gourmet pizza brand feature across Sea Eagles jerseys and apparel, alongside player-led content, activations and special promotions designed to bring the brand closer to Sea Eagles members and fans.
Sea Eagles CEO Jason King said the club was excited to welcome Crust Pizza ahead of the 2027 campaign.
“We’re delighted to welcome Crust Pizza to the Sea Eagles family,” he said.
“As a growing national brand with strong roots in local communities, Crust is a great fit for our Club.
“We look forward to building a strong partnership that delivers meaningful outcomes for our community, adds value for our members and fans, and generates strong returns for Crust”.
Anthony Eastaughffe, executive general manager at Crust Pizza, said the partnership represents a significant milestone for the brand.
“The Sea Eagles are one of the most recognisable and respected clubs in Australian sport, with a proud history, a passionate fan base, and a deep connection to their community,” Eastaughffe said.
“We are thrilled to join forces and support the club as a major sponsor.
“At Crust, we believe great moments are made when people come together, whether that’s around a dinner table sharing pizza or cheering on their team with friends and family.”
The rugby league world is in a freezy at the moment with club’s looking to secure partners before the 2027 season. For the Canterbury-Bankstown Bulldogs, the club has extended its partnership with Geely Auto Australia for a further three-years.
As the official vehicle partner and the official EV partner of the club, Geely will transition from the front of shorts to the lower back of the Bulldogs’ NRL Jersey in 2027.
Rugby league isn’t the only sport making moves. Domestic cricket team the Perth Scorchers has inked a deal with 8 NETWORKS as the club’s official telecommunications, mobile and internet partner ahead of the upcoming summer of Big Bash.
The two-year partnership marks a significant milestone for 8 NETWORKS, as it is the company’s first sporting partnership.
