Toyota Launches All-New Kluger Hybrid In New Work From Saatchi & Saatchi

Toyota Launches All-New Kluger Hybrid In New Work From Saatchi & Saatchi
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign that takes a light-hearted look at modern family life.

Created by Saatchi & Saatchi Australia, ‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.

Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.

Toyota Australia Chief Marketing Officer, John Pappas, said: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.”

Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi Australia, added: “Children seem to run our lives these days, leaving little to no time for parents to enjoy those precious, quiet and relaxing moments alone. With the new Toyota Kluger Hybrid you can do whatever you like with family or sans family, it’s up to you.”

CREDITS:

Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Communications Coordinator – Commercial Vehicles: Brooke Butkiewicz
Communications Coordinator – Commercial Vehicles: Ingrid Vio

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Jack Wall
Senior Art Director: Philip Harkness
Executive Producer: Rachel Devine
Senior TV Producer: Michael Demosthenous
Chief Strategy Officer: Alex Speakman
Planning Director: Joe Heath
Chief Client Officer: Ben Court
Group Business Director: Damiano Di Pietro
Senior Business Director: Liza Schulberg & Kenyon Marais
Senior Business Manager: Jessie Roper
Business Manager: Lucy Biggs
Business Executive: Alex Karanicolas

Production Company: Good Oil
Director: Fiona McGee
Executive Producer: Sam Long
Producer: Claire Richards
Editor: Mark Burnett

Post Production: The Editors
Sound House: Rumble Studios

 

Please login with linkedin to comment

Saatchi & Saatchi Toyota

Latest News

IAS Teams Up With dentsu For Programmatic Transparency
  • Technology

IAS Teams Up With dentsu For Programmatic Transparency

Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set […]

Networks Fail To Meet Quotas On Children’s And Australian Content
  • Media

Networks Fail To Meet Quotas On Children’s And Australian Content

The Australian Communications and Media Authority has released the results of how networks complied with the standards for Australian content and children’s content over 2020. Both Ten and Nine failed to meet the requirement for Australian drama, with Ten scoring 233 out of a required 250 points, and Nine scoring 181. Seven was most successful, […]

by B&T Magazine

B&T Magazine
NOVA Launches ‘The Worst Day Of Your Life’ Podcast, Hosted By Glenn Daniel
  • Media

NOVA Launches ‘The Worst Day Of Your Life’ Podcast, Hosted By Glenn Daniel

NOVA Entertainment has launched a new podcast, The Worst Day of Your Life, featuring real stories of people who refuse to let disaster change their lives and who strive to help others change their lives for the better. In The Worst Day of Your Life, award winning journalist Glenn Daniel shares intimate conversations with people […]

Alicia Olson-Keating To Join Nielsen
  • Media

Alicia Olson-Keating To Join Nielsen

Nielsen Holdings plc has announced that Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement, effective June 22, 2021. Olson-Keating brings over 30 years of experience in the media industry, in Canada and most recently in Australia. She has also held positions within media industry boards and councils including Numeris, […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]

One Green Bean Bolsters Leadership Team With Three Promotions
  • Marketing

One Green Bean Bolsters Leadership Team With Three Promotions

PR and Social agency One Green Bean (ogb) has made three new appointments to its leadership team with the internal promotions of Amber Abbott, (née Lonergan) to head of client services, Hannah Stalder to head of creative services and Matt Hagias to the role of social and influencer lead (responsible for Co-maker, Havas Group’s influencer […]

Indie Digital Agency Nightjar Appoints Advisory Board To Accelerate Growth
  • Technology

Indie Digital Agency Nightjar Appoints Advisory Board To Accelerate Growth

B&T’s Emerging Agency Of The Year, Nightjar, has recently appointed an advisory board to help drive their growth domestically and scale up internationally. The board brings a new level of strategic thinking to the team and ensures the world class standard of Nightjar’s work continues. The impressive pedigree of both board members means that Nightjar […]

Price Of Dogecoin Tumbles After Divisive Elon Musk SNL Gig
  • Media
  • Technology

Price Of Dogecoin Tumbles After Divisive Elon Musk SNL Gig

Cryptocurrency dogecoin has seen its price fall after Elon Musk called it a ‘hustle’ during his controversial hosting spot on Saturday Night Live. Despite having previously been a vocal supporter of the cryptocurrency on Twitter, leading to a surge in investment, Musk’s hosting gig coincided with a dramatic drop in dogecoin’s price. The currency began […]

by B&T Magazine

B&T Magazine
Football Fields To Turn Purple For Pancreatic Cancer
  • Campaigns

Football Fields To Turn Purple For Pancreatic Cancer

Football fields across Australia are set to be turned purple to raise awareness for a disease that is now the third most common cancer killer in Australia this year. During the month of June, football players from clubs and codes across the nation will be pulling on their purple socks to help raise awareness for […]

Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce
  • Media

Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce

Wunderman Thompson Australia has announced the formal integration with the Wunderman Thompson Commerce business. Together, the agency now offers clients end-to-end capabilities to inspire and deliver growth, all underpinned by world-class creativity, technology and data expertise. Wunderman Thompson Commerce has delivered winning commerce capabilities for businesses across online retail, D2C, B2B, social and marketplaces. Led […]

Zeno Group Expands Asia-Pacific Leadership
  • Media

Zeno Group Expands Asia-Pacific Leadership

Zeno Group has appointed Ekta Thomas as Head of Client Services for the Asia Pacific Region. She is succeeded by Sarah Littlefair [pictured], the new General Manager for Zeno Australia. In her role, Ekta Thomas is charged with maximizing standards of client service and creativity across the network. She will serve as a regional advocate […]

Tastemade Launches “Tastemade Me Do It” On Snapchat
  • Media

Tastemade Launches “Tastemade Me Do It” On Snapchat

Tastemade, launched the Snap Mini “Tastemade Me Do It” – a bite-sized, third-party experience that lives in Snapchat and does not require extra installation. With “Tastemade Me Do It,” Snapchatters can test their at-home cooking and DIY skills with weekly challenges, and can answer polls about their taste preferences to earn personalised stickers that they […]

Howatson+White Unveils First Work For Allianz
  • Campaigns

Howatson+White Unveils First Work For Allianz

Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client. The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we […]

Altman Solon Acquires Venture Consulting
  • Media

Altman Solon Acquires Venture Consulting

Telecommunications, Media, and Technology (TMT) strategy consulting firm Altman Solon today announces its acquisition of Venture Consulting, the largest TMT specialist consulting firm in Australia and New Zealand. Venture Consulting will start operating as part of Altman Solon in Australia and New Zealand (ANZ) today under the leadership of two of the region’s most experienced and well-respected […]