Indiemedia agency, This Is Flow, has been appointed by Australian Health Vitality (AHV) to manage media planning and buying across its portfolio of leading health and wellness brands.
AHV’s stable includes vitamin and weight loss brands, including Life Botanics, HairCareBear, Iso Whey, Celebrity Slim, and Wheyless.
The account spans both brand and e-commerce media, with Flow tasked with driving growth and connecting AHV brands with health-conscious consumers across the country.
Flow’s experience in the wellbeing space played a role in securing this account, with the agency building a strong understanding of the channels, audiences, and growth strategies unique to the sector.
“We are an entrepreneurial company experiencing rapid growth and need a partner who is dynamic, with the ability to continue driving our brands forward. This is Flow have the team and mindset to accelerate our growth and unlock new opportunities to connect us with our consumers. Big things are coming!” Steve Brandt, Australian Health Vitality CMO said.
“We’re so excited to be working with the amazing AHV team and their innovative brands. Not many health brands own the entire journey from formulation to consumption, and it opens so many opportunities to innovate in media with new products and formats. It’s the kind of work we love doing,” Jimmy Hyett, CEO of This is Flow added.
Activity is already live across influencers and performance digital channels, with brand to follow.
