The Monkeys Speak To Terminally Ill In New ‘Australian Dream’ Project For UBank

The Monkeys Speak To Terminally Ill In New ‘Australian Dream’ Project For UBank
B&T Magazine
By B&T Magazine
SHARE
THIS



UBank has released ‘Home Truths’, a new project that has kicked off today with a poignant short film that enlists terminally ill people to give some tips on real estate, namely what it’s all worth and how we view the traditional ‘Australian Dream’ of the house with a picket fence and fancy car in the driveway.

As part of this project, UBank, The Monkeys and Pulse Communications worked with Palliative Care Australia to seek advice and help find the six people featured in the film – sharing the perspective of a group in our community not often voiced in mainstream media.

The film, ‘Real Estate Tips from the Terminally Ill’, sees UBank ask six terminally ill patients to share their thoughts on what’s truly most valuable in life, with the aim to encourage all Australians to make positive changes and to define their own ‘Australian Dream’.

 

“When UBank approached us with this concept we immediately liked it because the project gives a voice to the people we advocate for day in and day out – and that’s not an opportunity they often receive,” said Liz Callaghan, CEO of Palliative Care Australia.

“We hope it inspires Australians to make changes for the better.”

Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying, said the advice shared in the film resonated with her after years of caring for the terminally ill.

“I’ve never had someone nearing the end of life tell me they wished they’d had a bigger home. It’s always about spending more time with friends and family, and being bold enough to follow your dreams,” she said.

The theme of the film is centred on finances and how a bigger house can often lead to more stress, not a better life. Australians have some of the biggest houses in the world and the largest mortgages to match. We also work some of the longest hours and give a huge percentage of our salaries just to meet the repayments.

But is this the life we want to be living?

UBank’s ambition is to have more customers with smaller home loans that comfortably fit their lifestyle, rather than less customers with big debt that are overstretched trying to pay off their loan.

UBank CEO Lee Hatton said, “We are seeing too many people working hard to pay off a home they barely spend any time in, and making difficult compromises rather than enjoying their lives. Our belief is that by borrowing less, you can have a bigger life.”

UBank commissioned research that uncovered more than half of Australian mortgage holders (58 per cent) are putting work over family due to financial strain. This pressure also impacts on the amount of time people can spend in their homes with almost two in three (64 per cent), wishing they could spend more time in their home.

The Monkeys co-founder and ECD, Scott Nowell, said, “This film calls on the unique clarity and wisdom of people living with terminal illness to force us to rethink what’s really important in our lives. It’s confronting but valuable to ask yourself what the ‘Australian Dream’ actually costs in terms of stress and most importantly, time with your friends and family.”

The Home Truths campaign was planned and bought by Bohemia. The film ‘Real Estate Tips from the Terminally Ill’ is set to air across TV and social and is supported by digital banner ads and behind-the- scenes videos explaining why the interviewees got involved.

The project kicked off with PR, led by Pulse Communications, with an appearance on Channel 7’s Sunrise by Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying.

Campaign Credits:
Client: UBank
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Art Director: Scott Dettrick
Senior Writer: Andrew Fraser
Director: Mike Hill
Director of Photography: Tristan Milani
Senior Producer: Penny Brown
Production House Producer: Jo Johnston
Production Manager: Jo Messina
PR: Pulse
Media: Bohemia
Post Production: The Butchery/ The Refinery
Executive Producer: Amelia Bromley
Editor: Dan Lee
Colourist: Scott Maclean
Online: Drew Downes
Sound House: SongZu
Executive Producer: Katrina Aquilla
Sound Designer: Simon Kane

Please login with linkedin to comment

Advertising Standards Bureau Anytime Vision Blue Mountains home truths makeup palliative care australia pedigree

Latest News

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank
  • Media

Major New Sponsors Named For Nine’s Australian Ninja Warrior, Including KFC, ALDI And Bendigo Bank

Nine has announced a record six major sponsors for the 2021 season of adrenaline charged Australian Ninja Warrior. Leading health insurer AIA Australia joins Nutri-Grain, ALDI, Energizer, KFC and Bendigo Bank. Season five of Australian Ninja Warrior premieres Sunday June 20 and will feature innovative, bespoke in-show branding that compliments both the editorial of the […]

Cannes Lions Announces Awards Entry Numbers For 2021
  • Advertising

Cannes Lions Announces Awards Entry Numbers For 2021

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from June 21-25. 29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Simon Cook, managing director, LIONS, said that this was a […]

Recommended

by B&T Magazine

B&T Magazine
Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development
  • Partner Content

From Intern To Chief Of Staff In 5 Years: Atlassian’s Helen Xue Shares Her 3 Pillars For Professional Development

You could say that Helen Xue has experienced a rapid career trajectory, although that might be somewhat of an understatement. In the space of five years, she successfully progressed from an Intern at Atlassian to the Chief of Staff for Platform and Enterprise (which included a move from Sydney across the Pacific to San Francisco). […]

Partner Content

by B&T Magazine

B&T Magazine
Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]