B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Monkeys Speak To Terminally Ill In New ‘Australian Dream’ Project For UBank
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Monkeys Speak To Terminally Ill In New ‘Australian Dream’ Project For UBank
Advertising

The Monkeys Speak To Terminally Ill In New ‘Australian Dream’ Project For UBank

Staff Writers
Published on: 20th October 2016 at 11:09 AM
Staff Writers
Share
5 Min Read
SHARE

UBank has released ‘Home Truths’, a new project that has kicked off today with a poignant short film that enlists terminally ill people to give some tips on real estate, namely what it’s all worth and how we view the traditional ‘Australian Dream’ of the house with a picket fence and fancy car in the driveway.

As part of this project, UBank, The Monkeys and Pulse Communications worked with Palliative Care Australia to seek advice and help find the six people featured in the film – sharing the perspective of a group in our community not often voiced in mainstream media.

The film, ‘Real Estate Tips from the Terminally Ill’, sees UBank ask six terminally ill patients to share their thoughts on what’s truly most valuable in life, with the aim to encourage all Australians to make positive changes and to define their own ‘Australian Dream’.

https://www.youtube.com/watch?v=jIH-y8cxni8

 

“When UBank approached us with this concept we immediately liked it because the project gives a voice to the people we advocate for day in and day out – and that’s not an opportunity they often receive,” said Liz Callaghan, CEO of Palliative Care Australia.

“We hope it inspires Australians to make changes for the better.”

Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying, said the advice shared in the film resonated with her after years of caring for the terminally ill.

“I’ve never had someone nearing the end of life tell me they wished they’d had a bigger home. It’s always about spending more time with friends and family, and being bold enough to follow your dreams,” she said.

The theme of the film is centred on finances and how a bigger house can often lead to more stress, not a better life. Australians have some of the biggest houses in the world and the largest mortgages to match. We also work some of the longest hours and give a huge percentage of our salaries just to meet the repayments.

But is this the life we want to be living?

UBank’s ambition is to have more customers with smaller home loans that comfortably fit their lifestyle, rather than less customers with big debt that are overstretched trying to pay off their loan.

UBank CEO Lee Hatton said, “We are seeing too many people working hard to pay off a home they barely spend any time in, and making difficult compromises rather than enjoying their lives. Our belief is that by borrowing less, you can have a bigger life.”

UBank commissioned research that uncovered more than half of Australian mortgage holders (58 per cent) are putting work over family due to financial strain. This pressure also impacts on the amount of time people can spend in their homes with almost two in three (64 per cent), wishing they could spend more time in their home.

The Monkeys co-founder and ECD, Scott Nowell, said, “This film calls on the unique clarity and wisdom of people living with terminal illness to force us to rethink what’s really important in our lives. It’s confronting but valuable to ask yourself what the ‘Australian Dream’ actually costs in terms of stress and most importantly, time with your friends and family.”

The Home Truths campaign was planned and bought by Bohemia. The film ‘Real Estate Tips from the Terminally Ill’ is set to air across TV and social and is supported by digital banner ads and behind-the- scenes videos explaining why the interviewees got involved.

The project kicked off with PR, led by Pulse Communications, with an appearance on Channel 7’s Sunrise by Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying.

Campaign Credits:
Client: UBank
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Art Director: Scott Dettrick
Senior Writer: Andrew Fraser
Director: Mike Hill
Director of Photography: Tristan Milani
Senior Producer: Penny Brown
Production House Producer: Jo Johnston
Production Manager: Jo Messina
PR: Pulse
Media: Bohemia
Post Production: The Butchery/ The Refinery
Executive Producer: Amelia Bromley
Editor: Dan Lee
Colourist: Scott Maclean
Online: Drew Downes
Sound House: SongZu
Executive Producer: Katrina Aquilla
Sound Designer: Simon Kane

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Anytime Vision, Blue Mountains, makeup, palliative care australia, pedigree
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?