Thai used car platform Roddonjai has tapped a John Wick lookalike to star in its latest campaign, via VML Thailand.
The ad encourages cars sellers to not let anyone devalue their car when posting it for sale online and to stare down the criticism they might receive from tyre-kicking punters.
Wick, meanwhile, goes about fighting these low-ballers by stabbing them with pencils. It’s all very strange.
Credits
Client: Roddonjai
Agency: VML Group Thailand
Chief Executive Office : Parattajariya Jalayanateja
Chief Creative Office : Park Wannasiri
Group Creative Director : Natkanate Ruengrujmethakul
Senior Art Director : Nucharee Virojtakulchai
Senior Copywriter : Satawat Tangpuangporn
Art Director : Jiratchaya Thongprasert
Creative Service Director: Wascharin Pongsirivilas
Project Manager: Nutthapol Thani
Production Director : Jiroj Mechoojit
Producer : Anuchit Sannopphakun
Business Director : Sirina Shinkhem
Account Manager : Phattrakorn Phatthanachan
Associate Strategy Director : Morakotchanok Chutikuntanakit
Global CCO : Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
APAC CCO: Paul Nagy
Production House: Salmon House
Director : Thanachart Siripatrachai
Creative Director : Vichai Matakul
Creative : Supatcha Skultechatana, Chayakorn Charoensuk
Assistant Director : Pattarin Chaopanich
Producer : Paweenwat Tangpimai
PM : Rungruedee Jedsadaphanukun
Client Service : Sasit Sawangsri
Cinematographer : Pake TanapolEditor : Beam Wong
Colorist : Udomsak Thong-in
VTR : Krongyote Glinfuang
Sound Mixer : Sound Space Studio Co.,Ltd.
