Australian nbn and SIM-only mobile provider Tangerine, in partnership with its media agency AdUnion, has recorded an 250 per cent increase in sales following a Black Friday campaign that was featured on Samsung CTV home screen ads utilising AdUnion’s AdMatch platform.
Tangerine partnered with AdUnion for its Black Friday campaign, designed to drive awareness and sales for its special nbn and SIM-only mobile plan offers during the year’s peak retail season.
Tangerine used Samsung CTV home screen ads to reach target audiences at scale, utilising AdUnion’s AdMatch platform, which provides an exact one-to-one match of a streamed TV commercial to an online sale or lead, to improve the campaign’s overall effectiveness.
AdUnion helped Tangerine drive reach, with the Samsung Ads campaign reaching 2 million Australian households. The platform also helped Tangerine single out the impact of Samsung’s CTV home screen ad, helping it to deliver a channel-leading ROAS of 5.65 over the campaign period.
“Our Black Friday campaign is another successful example of our collaboration with the AdUnion team to test and measure new media opportunities. The ability to do this with clear ROI measurement and data-driven insights has helped fuel growth and reduce waste,” Tangerine’s chief growth officer Rick van Emmerik said.
“Our solutions are designed to deliver full-funnel outcomes, from awareness through to sales. We consistently drive measurable results for our partners, and Tangerine’s success with AdMatch is clear evidence of that. It demonstrates how Samsung Ads can be a trusted partner in turning investment into tangible business growth and creating long-term value for advertisers,” Samsung Ads ANZ sales director Richard Wheeler said.
“Tangerine’s results using AdMatch is demonstrative of the platform’s utility for brands. It gives businesses’ ROAS data for actionable insights, allowing them to optimise their campaigns to reduce waste and improve results. Tangerine’s success shows the value of being able to evaluate the performance of streamed TV campaigns to drive real impact,” AdUnion co-founder Adam Shalagin said.
AdMatch is an AdUnion-owned and developed streaming TV measurement and optimisation platform. AdMatch matches an advertiser’s online data with campaign spot data, to provide insights and return on streaming investment (ROSI) metrics across streaming campaigns. The technology allows brands to optimise streaming TV or audio campaigns in the same way they optimise a search or social campaign, for greater effectiveness and more precise audience targeting.
