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TV Upfronts 2021: What Media Buyers Want & How They’ll Be Buying Differently
  • Media

TV Upfronts 2021: What Media Buyers Want & How They’ll Be Buying Differently

Media buyers predict TV's upcoming upfronts. Although one thing's for certain, you can forget about the massive piss-up.

Posted 5 months Ago
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by B&T Magazine

B&T Magazine
Media Execs Weigh In On TV Upfront Season: Blue449 Head Of Investment Lucie Jansen
  • Advertising
  • Marketing
  • Media

Media Execs Weigh In On TV Upfront Season: Blue449 Head Of Investment Lucie Jansen

Ask B&T what we thought of the TV upfronts & we'd say they were all equally lovely. Well, the ones we actually went to.

Posted 2 years Ago
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