
TV Upfronts 2021: What Media Buyers Want & How They’ll Be Buying Differently
Media buyers predict TV's upcoming upfronts. Although one thing's for certain, you can forget about the massive piss-up.
Media buyers predict TV's upcoming upfronts. Although one thing's for certain, you can forget about the massive piss-up.
Ask B&T what we thought of the TV upfronts & we'd say they were all equally lovely. Well, the ones we actually went to.