Brands Win Big By Piggybacking On James Bond Franchise
New Bond flick knocks back $50 million to feature a Samsung Galaxy claiming the smartphone simply wasn't cool enough.
New Bond flick knocks back $50 million to feature a Samsung Galaxy claiming the smartphone simply wasn't cool enough.
These CNN reports show us how not to do product placement.
In a competitive supermarket environment, the campaign allows shoppers to try the product before purchase.