IAS: Parents Overwhelmingly Believe That Advertisers & Publishers Should Operate Responsibly
Typical parents, wanting a safe online experience for their younguns.
MAGNA Study: 78% Of Aussies Regard Sustainability As Important, 82% Cite Barriers To It
Don't put the wine bottles in the yellow bin? You could be part of the 22% of Aussies indifferent to sustainability.
MAGNA Unveils Its Annual Global Advertising Forecasts
Already fretting about your Christmas bonus? Let this forecast crystal ball if it's Fiji or Forster for the holidays.
Nick Durrant Appointed MD Of Mediabrands’ MAGNA
Nick Durrant says he won't be putting pens in his brown cardigan after being made MD of IPG's intelligence division.
IPG’s Magna: Aussie Ad Market Takes 6.2% COVID Hit; Recovering By 11% In 2021
It's another ad spends prediction piece which widely assumes 2021 won't be rocked by pestilence or locust plagues.
Study: 50% Of Aussie Consumers Want Brands To Be Involved In Social Issues
Half of Aussies want brands to be more socially aware. The other half just want more easily dispensable cling wrap.
Australia’s Ad Market To Decline 8.3% In 2020
New report analyses the state of Australian advertising. Sadly, no sign those bloody meerkats are going anywhere soon.
Magna Cuts Advertising Outlook 8.5%
IPG study says COVID-19 set to knock 8.5% of ad spends, but increase home isolating male ECD's beards by 22.5%.
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IPG Study: Aussie Ad Spend Set To Hit $17B In 2019
Here's a handy snapshot of the Aussie ad market. It not only includes good news, it's not a pesky Excel doc either.
Media Execs Weigh In On TV Upfronts: IPG Mediabrands’ Magna MD Victor Corones
If TV's your business, then B&T's upfronts wrap is where you need to park the peepers. Or, you could watch the cricket.
IPG Study: Aussie Ad Spend Per Head Now Second Only To The US
Study suggest it's "milk & honey" for adland at present, but change it to "bread & dripping" if it involves print.
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Study: Aussie Ad Revenue Growth Set To Slow In 2018
Are you already saying 2018's going to be your best year ever? Perhaps time to reset the life goals on this report.
Aussie Ad Revenue To Top $16bn In 2017: Magna
This report comes marked "essential read". But if it's between reading this or going to the pub, we'd choose the latter.
Study: Takeover Ads Are Two Times More Memorable On Social Than On Websites
SHOCK NEWS! Social media company unveils new study into the effectiveness of ads on, you guessed it, social media!