The Presidential election campaign is so close, to celebrate the end (of the world) Starbucks commissioned an artist to create a limited edition coffee cup which shows unity and community. Unfortunately people aren’t impressed…
According to Starbucks the “threaded design represents shared humanity and connection, serving as a symbol for stitching people together as a united community”.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, chairman and ceo.
Friends, baristas, and customers drawn in one continuous line—reminding us we’re all connected. ? pic.twitter.com/qspqJc8KWB
— Starbucks Coffee (@Starbucks) November 1, 2016
Some people loved the cup:
@Starbucks Love the new cup and the tea and coffee. We are all connected to each other in one way or another. Show kindness, understanding
— Lelia (@Lelia15) November 2, 2016
— Susan Gonzalez (@S_Gonzalez1) November 1, 2016
Some people didn’t appreciate Starbucks pushing unity on their morning coffee:
— #ScrewStarbucks (@RadioAnna) November 1, 2016
@Starbucks This is ugly. I want snowflakes ❄️!
— crystal fox (@bluefox198107) November 1, 2016
— Archie Bunker (@ArchieBunker19) November 1, 2016
— Pat White Foster (@patfo49) November 2, 2016
Early last year, Starbucks had a campaign that encouraged baristas to talk about race relations with customers. Called #RaceTogether the campaign was widely mocked from the start, with critics accusing the company of using racial tension to sell coffee.