The Presidential election campaign is so close, to celebrate the end (of the world) Starbucks commissioned an artist to create a limited edition coffee cup which shows unity and community. Unfortunately people aren’t impressed…
According to Starbucks the “threaded design represents shared humanity and connection, serving as a symbol for stitching people together as a united community”.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, chairman and ceo.
Friends, baristas, and customers drawn in one continuous line—reminding us we’re all connected. ? pic.twitter.com/qspqJc8KWB
— Starbucks Coffee (@Starbucks) November 1, 2016
Some people loved the cup:
@Starbucks Love the new cup and the tea and coffee. We are all connected to each other in one way or another. Show kindness, understanding
— Lelia (@Lelia15) November 2, 2016
— Susan Gonzalez (@S_Gonzalez1) November 1, 2016
Some people didn’t appreciate Starbucks pushing unity on their morning coffee:
— #ScrewStarbucks (@RadioAnna) November 1, 2016
@Starbucks This is ugly. I want snowflakes ❄️!
— crystal fox (@bluefox198107) November 1, 2016
— Archie Bunker (@ArchieBunker19) November 1, 2016
— Pat White Foster (@patfo49) November 2, 2016
Early last year, Starbucks had a campaign that encouraged baristas to talk about race relations with customers. Called #RaceTogether the campaign was widely mocked from the start, with critics accusing the company of using racial tension to sell coffee.
The Monkeys has announced the arrival of creative directors Sam Dickson (right in main photo) and Cam Bell (left). Dickson and Bell join The Monkeys from Che Proximity, where for the past five years they progressed from a young creative team to creative directors, working on globally recognised and awarded work for brands including Carsales, […]
ARN has launched an innovative, industry-leading online planning tool that allows commercial partners to analyse and enhance their audio campaign delivery and messaging using ARN’s research-backed insights and consumer data. The ARN Audio Connections Planner is audio intelligence reimagined. Created in-house at ARN, it’s a complementary tool to existing metrics that enhances audio buys for […]
Further evidence that The Simpsons is the cultural icon of our times comes a riotous segment on British quiz show Tipping Point on Monday. The show’s host, Ben Shepherd, was left stunned when not one but two contestants managed to confuse Homer Simpson with the ancient Greek poet, Homer, who died around 750BC and wrote […]
The Works has snared award-winning creative Iggy Rodriguez (left in main photo) to help continue to expand and diversify the agency’s creative work. Appointed as creative partner and reporting directly to founder/creative partner Damian Pincus (right), Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and […]
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]