Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region.

Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last eight years based in Asia.

Buxton joins SpotX from mobile adtech company S4M, where he led the successful establishment and growth of the business across the Asia-Pacific region.

Bruxton also currently sits on the board of the IAB Singapore.

Based in Singapore, Buxton will lead SpotX’s continued expansion across southeast Asia, south Asia and north Asia, and will focus on bringing SpotX’s video ad serving technology across digital and broadcast mediums.

Buxton joins SpotX Asia’s leadership team of Alvin Ling, Katherine McHugh, Ken Harada, and Mandy Davenport.

Commenting on his appointment, Buxton said: “I’m excited to join SpotX at such a pivotal time, given consumers’ rapid adoption of digital video in Asia across devices, as there is a huge opportunity for publishers and brands to gain greater value from the video ecosystem.

“Media owners throughout the Asian region have unique challenges and opportunities compared to their counterparts around the world, and I look forward to helping publishers in this region address their specific video advertising needs through SpotX’s advanced solutions.

“With so much competition for consumer attention, we see brands moving towards personalised messaging and addressable video advertising that is relevant for specific viewers across multiple screens in brand-safe environments.

“Drawing on SpotX’s global resources, strategic partnerships and local service focus, I’m confident that we will make good inroads into the programmatic video and TV space this year.”