Special has won the Origin Energy creative account following a competitive pitch process B&T can reveal.
Special will work creatively on the energy provider’s central brand platform, while M&C will remain working with Origin across a number of creative areas.
Bec Stambanis, partner and CSO at Special Australia told B&T that they are thrilled to be partnering with Origin. “We are thoroughly enjoying working alongside such a progressive and collaborative team with shared ambition and values,” she said.
M&C Saatchi has held the account for the last three years after winning it off TBWA\Melbourne back in January 2021.
Atomic 212 manages the energy provider’s media. It first won the account in 2016, which was then thought to be worth around $40 million.
B&T has contacted M&C Saatchi, which declined to comment.
More to follow.
