Influencer marketing agency Social Soup, was appointed by Amazon Blink and Ring, Australian Red Cross Lifeblood and H2coco to deliver creator-led programs across the smart home technology, not-for-profit and fast-moving consumer goods sectors.
Social Soup will develop bespoke creator strategies for each brand, spanning multi-tiered creator communities, product gifting and creator-led behaviour change. Each program is built around a different objective, from donor recruitment to product trial in grocery.
“This year really is the year creator marketing broke through. We’re so proud to work with household names like these and showcase our 19-year expertise in community-driven influence,” said Social Soup founder and chief executive officer Sharyn Smith.
“This style of work allows us to optimise programs, content and creators as a dynamic ecosystem. Creator recommendations turn content into commerce and the variety of authentic content created really powers effective paid strategies. We’re also building earned media for generative engine optimisation strategies, further building AI recommendations for brands. No longer do creators just sit in one bucket in an organisation but instead they become powerful growth drivers across the entire business,” Smith added.
The three client wins follow Social Soup’s launch of House of Winefluence, Australia’s first wine creator academy, for Treasury Wine Estates in July.
