Australian healthtech company Everlab has appointed independent media agency Alchemy One to lead its media strategy, planning and buying.
The appointment follows Everlab’s recent $65 million Series A raise and its appointment of creative agency OUTSIDE IN to develop a new brand platform.
Founded in Melbourne in 2023, Everlab is redefining preventative healthcare by bringing together medical science, technology and longevity. Its platform combines advanced diagnostics, biomarker testing and personalised clinical care to deliver proactive health checks and detect chronic disease risks before symptoms appear.
The business has supported more than 20,000 patients, with operations across Australia, New Zealand and a new branch opening in the UK this year. Alchemy One’s role will be to grow Everlab’s awareness as the brand scales.
“Everlab sits at the intersection of two significant shifts: growing consumer interest in longevity, and the role technology can play in making healthcare more proactive and personalised,” said Huong Nguyen, managing partner at Alchemy One.
“Most people don’t think about their health until something goes wrong. Our job is to make Everlab a brand more people know, trust and think of when they want to take better care of themselves. That’s the kind of growth challenge we love working on.”
“Some of the most important work we do at Everlab starts with discovering something a person didn’t know about their health. Oftentimes, that discovery changes the course of their life. We’ve seen firsthand what more thorough, proactive healthcare can make possible, and our ambition is to bring that to many more Australians,” said Danielle White, head of brand at Everlab.
“Alchemy One understood the significance of what we’re building, and how to translate that into a brand that more people know and trust. Their combination of strategic thinking and commercial rigour made them the right partner to help us grow.”
Alchemy One has a track record of growing challenger brands such as Square and Lyka, and was recently appointed by Cars24 to lead its media in Australia.
