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B&T > Advertising > Seven Brands That Capitalised On Character Cachet For Ads
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Seven Brands That Capitalised On Character Cachet For Ads

Emma Mackenzie
Published on: 6th January 2016 at 11:21 AM
Emma Mackenzie
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In light of John Cleese reigniting the loveable Basil Fawlty for Specsavers’ latest ad, we took a look at a number of other brands that have piggy-backed off the nostalgia and reputation of TV and movie characters.

The use of loveable personalities in ads is no new thing, and one which is delved into “time and time again”, writes Jeff Beer from creative publication Co.Create.

“Over the last few years we’ve seen it happen again and again—brands diving head first into our endless appetite for TV and movie nostalgia by bringing back classic characters in a completely transparent, yet still pretty fun, move to use the halo of a still-strong popularity to distract fans from the fact they’re actually watching an ad,” he writes.

Below are just some of the ads the B&T team brainstormed – let us know if we’ve missed your favourite!

Basil Fawlty for Specsavers

Doc Brown and Marty McFly for Toyota

https://www.youtube.com/watch?v=eVebChGtLlY

Sheldon Cooper for Intel

https://www.youtube.com/watch?v=YsoaVcA34X4

Mr Bean for Snickers

The Matrix for Kia

https://www.youtube.com/watch?v=CTLjVsvmHYs

Bumblebee for Chevrolet

Dame Edna and Sir Les Patterson for News Corp

 

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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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