SBS Reveals 2015 Lineup

  • SBS_UpFronts_Sylvia Colloca and Alex Dimitriades
  • SBS_UpFronts_David Ashby (Danger 5) and Alex Dimitriades (The Principal)
  • SBS_UpFronts_2015 Sylvia Colloca and Poh Ling Yeow
  • SBS_UpFronts_2015 Sean Choolburra - Express Yourself
  • SBS_UpFronts_2015 Poh Ling Yeow, Paul McDermott and Julia Zemiro
  • Poh Ling Yeow, Paul McDermott and Sylvia Colloca
  • Marc Fennell, Jeannette Francis, Andy Park and Patrick Abboud
1 / 7
SHARE
THIS



SBS has announced its programming slate for 2015 at its up fronts event in Sydney.

The broadcaster shared plans to  build on its success with multicultural audiences while continuing to highlight the events and issues that reflect all Australians.

Managing director Michael Ebeid said: “I am proud that 40 years on after our beginnings as a two station radio network, SBS today is delivering Australian audiences the most innovative, ground-breaking, award-winning programs, across all platforms. We are an irreplaceable part of today’s multicultural Australia, the network perfectly positioned to reflect our diversity and we are looking forward to a strong, dynamic 2015.”

In 2015, SBS will provide viewers with 26 new Australian commissioned programs, including The Principal , a dramatic story of intrigue set against the backdrop of a boys’ high school in turmoil in South West Sydney. Starring Alex Dimitriades and Aden Young, The Principal is being produced by renowned Australian producer Ian Collie.

In an Australian first, the inmates of a Darwin prison are shown in a new light, sharing their feelings, faults and experiences through music in Prison Songs.

Paul McDermott joins SBS to host a new comedy series, Room 101.

Poh Ling Yeow will front a new cooking show Poh and Co while chef Luke Nguyen hits the United Kingdom, Silvia Colloca heads to her homeland in Made in Italy with Silvia Colloca, and Destination Flavour traverses Scandinavia.

Shaun Micallef heads to India to immerse himself in the Hindu world of Gods, Gurus and the Ganges in Shaun Micallef’s Stairway to Heaven; the cast of Angry Mile have a unique front row seat into Australian life from behind the spits of meat in the cultural institution that is the great Aussie kebab shop; and internationally acclaimed SBS series Go Back to Where You Came From, the format rights of which have sold into 12 countries returns, as does the celebrated genealogy series Who Do You Think You Are? for its seventh Australian season, featuring big names such as Geoffrey Rush and David Wenham.

SBS said that in 2015 RocKwiz, Eurovision and the Sydney Gay and Lesbian Mardi Gras will be bigger, better and more colourful than ever.

The broadcaster will continue to evolve the game of football by bringing the A-League to Australian audiences, in addition to cycling event the Tour de France, in its 24th year on SBS.

“The World Cup final between Argentina and Germany registered 1.2 million viewers nationally, with 260,000 live video streams going on at the same time. It was 5am on a Monday morning. It just goes to show the power of football in this country,” said Ebeid.

“When you think of SBS in 2015, you’ll think premium. Our premium content may not be for everyone, but our food is real food, not reality food. Nobody can match our cycling coverage, showcasing France, Spain and Italy. We know we are the home of football for many Australians. Our news coverage is the most trusted of any commercial network in Australia.”

Next year NITV enters its third year as a free-to-air channel under the SBS banner. Returning to NITV next year; The Marngrook Footy Show, Kriol Kitchen, Express Yourself  and music show, Fusion hosted by former Australian Idol, Casey Donovan.

SBS on demand is accessible across 22 different platforms, “more than any other Australian media company”.

“SBS programming in 2015 is premium, innovative, influential and it’s diverse – that’s our point of difference. We believe in being known in the market for curating quality content for those hard to reach audiences and with our unique research, SBS Media can provide agencies with insights into understanding multicultural Australia today,” said Andrew Cook, the director of advertising sales at SBS.

SBS has recently undertaken research with the help of research company Pollinate which is helping to guide SBS. The study revealed insights into the Australian identity with the key finding that Aussies are either very traditional or very progressive. Australians see their country as becoming even more multicultural making the broadcaster more important than ever before.

“When you think of SBS in 2015, you’ll think of influence,” said Ebeid.

See pictures from the event above.

Please login with linkedin to comment

Advertising Standards Bureau Cannes Lions Family Feud Innovation Oculus Rift Open Your City Sport the precinct YouTube

Latest News

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
  • Media

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History

Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]

by B&T Magazine

B&T Magazine
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
  • Campaigns
  • Marketing

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway

Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Adland Sexism: Where Are All The Male Voices?
  • Advertising

Adland Sexism: Where Are All The Male Voices?

This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]

by B&T Magazine

B&T Magazine
Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]