Ryvalmedia has appointed Sam Cousins as its first national head of strategy and product, reporting to national MDKenny Stewart, effective immediately.
A highly experienced strategy agency leader, Cousins joins the Ryvalmedia team from WPP’s Wavemaker, where she was CSO.
Prior to WPP, Cousins was the first-ever CSO of both The Media Store and iProspect and led strategy for dentsu X.
Cousins will lead the evolution of Ryvalmedia’s strategic client offering, product innovation and commercial go-to-market strategy.
Working closely with the executive leadership team, she will champion the integration of AI, technology and data capabilities across the business to deliver greater value for clients, in partnership with the broader Cosmo5 Group.
“We’re very excited to be welcoming someone of Sam’s respected stature, experience and capability to the Ryvalmedia national family,” said Stewart.
“Benefiting from Sam’s enthusiasm, energy and strategic leadership in how we leverage and galvanise our considerable Cosmo5 Group AI, tech and data service capabilities can only strengthen and enhance our teams’ ability to continue to deliver progressive work for our clients nationally.”
“I’m excited to help take Ryvalmedia into its next era combining the human understanding and real-world brand experiences that great strategy is built on, with the power of AI and data to move faster and smarter,” added Cousins.
Her appointment is effective immediately.
