Independent full-service media agency Yango today announced the appointment of Georgia Thomas to the newly created role of chief strategy and growth officer.
Thomas joins Yango MD, Amy Carr and GM, Rob Nagy to establish a senior consulting layer for the agency.
With more than 20 years’ experience across client, agency, and publisher roles, Thomas was most recently director of brand, media and communications at THE ICONIC, where she launched the award-winning “Got You Looking” platform. Her previous roles include chief marketing officer at Beem and national media agency director at Ikon Communications.
“For the past 13 years, we’ve invested heavily in our technical capabilities. The next stage is helping our clients unlock more value through sharper strategic thinking,” said Carr. “Georgia is one of the few leaders who has sat on both sides of the table. In this new role, she will create frameworks that help our clients and our people navigate an automated landscape by applying human ingenuity.”
Central to this approach is HALO, a new proprietary strategic framework developed by Thomas to seamlessly combine strategy, media, customer data, AI, and creativity.
Commenting on her new role, Thomas said: “Joining Yango was an easy decision. There’s so much momentum behind the business and an exciting culture that truly lives its values. Being recently named one of Australia’s Best Places to Work says a lot, and I can’t wait to build a more connected way of thinking with the teams and the clients.
“The work Yango delivers is seriously impressive. My job is to elevate the strategic layer on top through our new framework. As AI shapes more of how customers search and decide, human ingenuity becomes our greatest differentiator. HALO works on the notion that a media halo is only as effective as the foundations beneath it, compounded by fame and brand trust. I am passionate about ensuring every client dollar works harder making brands easier to find, choose, and remember.”
An advocate for integrated collaboration, Thomas will also work closely with the agency’s clients, creative, PR, and production partners, an approach shaped by her extensive time client-side orchestrating agency rosters.
Her appointment signals Yango’s ambition to compete just as fiercely on the quality of human strategic thinking as it does on media execution.
