SIXGUN has added Ronald McDonald House Australia to its client roster, with the independent digital marketing agency appointed to lead the organisation’s SEO strategy.
The appointment will see SIXGUN focus on strengthening Ronald McDonald House Australia’s visibility across non-branded search terms and increasing Program awareness through organic search.
Ronald McDonald House already attracts significant branded organic traffic; the agency’s remit will focus on building its ranking performance across broader search terms including searches related to Ronald McDonald House Australia’s Programs and engagement opportunities while accounting for the organisation’s local Chapters and wider organisational structure.
Content development will form a significant part of the ongoing SEO campaign, alongside work to improve organic ranking performance and help more people discover Ronald McDonald House across Australia and its services through search.
SIXGUN will also bring its growing AI SEO capabilities to the account, helping Ronald McDonald House Australia consider how its content and digital presence are surfaced across emerging AI-powered search and discovery platforms. The area is expected to become a larger part of the campaign as the engagement develops.
David Pagotto, founder and MD at SIXGUN, said the engagement was particularly aligned with the agency’s focus on working with organisations that create a positive impact.
“One of SIXGUN’s core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that. The team and I couldn’t be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most,” Pagotto said.
Krystal Ammann, national brand and marketing manager from Ronald McDonald House added, ‘We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia. By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs.”
The win adds to SIXGUN’s roster of purpose-led organisations, including Sea Shepherd Australia, Minus18, Yarra Valley Water and Peter MacCallum Cancer Centre.
