Bastion has been appointed by bp Australia and New Zealand as the brand’s social media partner following a competitive review.
The win will see Bastion lead bp’s social presence, bringing together social strategy, content, creators, community management and social listening under one connected approach across Australia and New Zealand.
The appointment will build on continued momentum for Bastion’s Social, Content & Community offering, which works across brands including ALDI, TAB, Suntory, SunRice and Cancer Institute NSW.
For bp, Bastion will work closely with local teams in both markets to execute social activity. Bastion will use audience insights to inform content, strengthen community engagement and identify opportunities for creators and partnerships, to demonstrate the breadth of bp’s customer offers across fuel, convenience, loyalty, partnerships and the onsite experiences.
“Winning bp across Australia and New Zealand is a significant endorsement of our social, content & community offering and the role social and content can play in driving business growth,” said Bastion head of social, content and community Paul Isbell.
“This goes beyond managing channels. It’s about using social and content strategically to demonstrate bp’s value from fuel and convenience to loyalty and experience while building stronger customer relationships. Bastion and bp are united in an ambition for what social and content can deliver for the bp business and we’re incredibly excited to help see it realised.”
“Social plays an important role in how we connect with customers and bring the bp experience to life beyond our sites. Bastion brings the strategic thinking, creative capability and local market understanding to help us show up in a more connected and relevant way across Australia and New Zealand. We’re excited to work together to strengthen engagement with our communities and demonstrate the value bp offers across fuel, convenience, loyalty and partnerships,” bp brand & communications senior manager ANZ Sarah Wilson added.
