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Reading: QMS Brings Massive DOOH Billboard To Brissie’s Queen Street Mall
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B&T > Media > QMS Brings Massive DOOH Billboard To Brissie’s Queen Street Mall
Media

QMS Brings Massive DOOH Billboard To Brissie’s Queen Street Mall

Staff Writers
Published on: 19th January 2023 at 8:57 AM
Staff Writers
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QMS has unveiled another new digital billboard in the heart of Brisbane’s Queen Street Mall.

The new full-motion digital screen at 130 Queen Street measures 52 square metres and is the largest external full-motion billboard in Brisbane.

Centrally located within Brisbane CBD’s busiest entertainment and shopping precinct, “The Mall” provides 100 per cent animation capabilities and has a unique streamline structure that dominates the pedestrian thoroughfare.

QMS chief executive officer, John O’Neill, said: “Queen Street Mall draws over one million people every week and is the epicentre of Brisbane’s retail precinct and home to mass fashion and luxury retailers, department stores and restaurants.

“Several leading brands have already jumped on board – including Australian streaming service Stan – to take advantage of the screen’s full-motion creative capabilities, delivering maximum impact in this high traffic area.

“Demand for full motion DOOH is high as marketers are continually looking for ways to push the creative boundaries. With the launch of ‘The Mall’ not only are we enhancing our premium digital network in Queensland, but we are providing more opportunities for marketers to access full-motion DOOH when combined with our Rundle Mall site in Adelaide and our national 7-Eleven digital screen network,” he said.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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