To celebrate women, sports brand Puma has united female rebels, leaders, athletes, and activists around the power of doing in a new campaign.
This March, uncompromising and unapologetic women take centre stage in a series of stories to share their journeys and visions of the future, with the hopes of inspiring others around the world to take action, follow their passions and share their own stories.
For two years, Puma’s ‘Do You’ platform has been a vehicle of female empowerment. A perfect example of this is Cara Delevingne’s docuseries launched in 2017 in partnership with Puma – a successful recount of four inspiring journeys, each telling a story of bravery and confidence.
PUMA seeks to encourage women everywhere to have the confidence to focus on their strengths and make their world their own, because everyone deserves to be heard and to help bring change to their lives and the lives of others.
Now, continuing this movement is Puma ambassador and professional basketball player, Skylar Diggins-Smith.
She opens up about her struggles, how she overcame them, and what she is doing to change the world around her, mainly by working with Boys and Girls Clubs of America to prevent bullying.
The content series also follows Lauren Lovette, a New York City Ballet principal dancer and choreographer, as she narrates her personal battles and how she gives back to young girls through free dance lessons with Groove with Me.
However, it doesn’t stop there. The ‘Do You’ stories cover women from all corners of the globe, with the content series highlighting several passion projects. With the support of Puma, these female ambassadors will give back to causes close to their hearts.