Plaut, a privately owned provider of SAP consulting and technical services, has announced the launch of EchoJunction, a business positioned at the intersection of social media and enterprise IT.

Adam Fraser is the Founder of EchoJunction as well as Plaut’s chief operating officer. His passion for social media blended with Plaut’s ability to seamlessly deliver cloud and on premise IT solutions to its customers gives EchoJunction a unique offering,

“The worlds of the CMO and CIO have never been closer. EchoJunction is at the nexus of these two worlds with its unique business model based on trusted strategic advice and a suite of social media technology offerings from a range of third party software vendors.”

Sebastian Moore, CEO of Plaut, said: “To compete in a rapidly changing marketplace, our clients must engage directly with their customers and incorporate feedback mechanisms into their business operations. EchoJunction offers business consulting and technology solutions to address the challenges for clients in listening, analysing and acting on social network communications.”