AVANSER has partnered up with Optimizely to integrate their call tracking data into Optimizely’s optimisation platform.

The integration of AVANSER’s call tracking technology will allow marketers to track and improve conversions through Optimizely’s A/B testing, multipage and multivariate testing. This will give businesses the ability to accurately attribute phone leads back to the initial online request while gaining real-time actionable insights into call handling and lead management.

“Optimizely is a world-leading and highly recognised optimisation platform,” says James O’Neill, Head of Online Solutions at AVANSER. “Our partnership has enabled marketers to make better data-driven decisions through these experiments by adding valuable phone call conversions.”

The ease of execution into one of the world’s leading A/B testing platform will provide greater transparency into conversions and the opportunity to increase businesses’ ROI.

“Companies that can optimize experiences for every touchpoint with their customers will be most successful,” says John Provine, Product Manager at Optimizely. “The AVANSER integration combines advanced call tracking technology and analytics with the delivery of tailored experiences that will boost our customers’ success. We are excited to see our customers expand optimization strategies to every channel of their sales and marketing.”

About AVANSER

AVANSER is the leading call tracking technology company in the Asia Pacific. AVANSER’s call tracking and monitoring tools enable businesses to boost the performance of A/B Testing, Multipage and Multivariate Testing.

AVANSER’s real time call tracking solution allows managers to take greater control over their business by tracking and monitoring inbound calls. This means that companies can easily evaluate the effectiveness and ROI of marketing campaigns, plus deliver real-time business intelligence on internal systems and processes.

About Optimizely

Optimizely is the world’s leading optimization platform, providing A/B testing, multivariate testing, and personalization for websites and iOS applications. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better decisions. Optimizely meets the diverse needs of any organization looking to deliver unique experiences to their audience.