Samuel Taylor Coleridge’s ‘Rime of the Ancyent Marinere’ is perhaps best known for the line ‘Water, water, every where, Nor any drop to drink’. Though the albatross might feel aggrieved.
In the world of marketing, the constant clamouring about optimisation and efficiency can feel similar to the water. Every platform claims that its tools have the capabilities to sate your brand’s thirst for performance. Yet you always seem to have a dry throat.
That’s why we’re coming together with Quantcast on 1 April (no joke) in Sydney for a B&T Breakfast Club event discussing why, despite the tools and platforms on offer, progress sometimes feels unachievable. But, with the right know-how, you can pull ahead of the pack.
Speaking on the panel are:
- Chloe Jones, Head of Marketing, Princess Cruises
- Gemma Poesaste, Head of Telstra’s Roam Agency
- Dan Lee, VP of Product Management, Quantcast
- Ed Raine, Director of Integrated Growth, Jaywing
Together, they’ll challenge conventional thinking around performance, explore what real differentiation looks like, and discuss how to drive growth when everyone else is following the same playbook. B&T‘s editor, Tom Fogden, will moderate the panel.
EXPRESS YOUR INTEREST IN ATTENDING HERE!
The event will also feature ‘The Illusion of Efficiency’, a presentation by Quantcast to set the scene and diagnose the problem of lower CPMs, better CTRs and reduced CPAs masking stagnating business growth and how marketers can escape the performance efficiency trap.
Key details:
DATE: 1 April 2026
TIME: 8AM -10AM
LOCATION: 12-Micron / Tower 1, Level 2/100 Barangaroo Ave, Barangaroo NSW 2000
