The first campaign in New Zealand to utilise oOh!media’s EXCITE interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks.
The EXCITE activation is part of the #BeMoreFanta campaign aims to build Fanta’s brand awareness and encouraging product trial by inspiring teens to embrace the playful, fun and vibrant side of life.
The campaign utilises the EXCITE panels’ high definition web-cam to take images, its audio functionality to countdown before the selfie is taken, the touch screen panel to enable shoppers to add Fanta accessories to the photo, before its sent directly to their email with a message encouraging them to share using the #BeMoreFanta.
oOh! general manager of New Zealand, Adam McGregor, said oOh!’s cutting edge EXCITE retail screens provide engagement and networked reach that give advertisers opportunities to interact with shoppers like never before.
“We’ve packed in all the latest technologies we could to equip brands like Fanta and their advertising agencies with the opportunity to be creative and develop interactive campaigns like #BeMoreFanta, with both cut through and reach,” McGregor said.
“An advertising revolution like EXCITE will allow advertisers to start to explore how they engage their audiences more dynamically and provide a meaningful link from our Retail panels to online and social via mobile.”
Dale Cummings, head of trading at media company Ikon added, ‘oOh!’s proposal to integrate the EXCITE panels’ technology was a seamless fit for the #BeMoreFanta campaign’.
“The creative idea married with oOh!’s leading EXCITE technology creates a seamless, fun, interactive media and we are pleased to be able to deliver it for our client.”
The five EXCITE screens are strategically placed in high traffic spots targeting teens and mums – giving a great opportunity for interactivity and crowd viewing, plus a long viewing time in Auckland shopping centres.
The Auckland shopping centres include: Sylvia Park, Downtown, Botany and Northwest.
The EXCITE digital panels are accompanied with a wider retail campaign utilising oOh!’s leading retail network that will extend the campaign nationally from Auckland to Hamilton, Wellington and Christchurch.
The campaign runs from Monday 22 February for two weeks.
Media Agency – Ikon. Supplier – oOh!. Creative Agency – Ogilvy & Mather New Zealand
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]