Saatchi & Saatchi and its CX agency MercerBell have been appointed by the NRMA Group to assist in the transformation of its business.

They join existing media agency, Blue 449, to create a Publicis Groupe ‘Power Of One’ approach to marketing communications, to ensure that the right conversations and interactions are made with customers at every step of the NRMA experience.

The agencies will work collaboratively to help NRMA, Australia’s largest member organisation, to increase its 2.6 million strong base. The NRMA Group now extends well beyond roadside assistance to being a broader provider of mobility solutions for all Australians.  

Martin Whelan, group general manager marketing, NRMA said: “NRMA is Australia’s largest member organisation and one of its most trusted brands, the Saatchi & Saatchi/ MercerBell combination delivers for us creative thinking across strategic brand capability and customer relationship marketing, both of which are essential for our future success and the evolution of our business.” 

Anthony Gregorio, CEO of Saatchi & Saatchi Australia said: “We’re excited to be appointed by the NRMA Group, one of Australia’s most iconic and trusted brands. NRMA has an ambitious vision for the future of their brand, members and the community as a whole. We’re looking forward to working with them to bring their vision to life.”