Independent full-service marketing agency, Barefruit Marketing, has unveiled a creatively driven and heart-warming television commercial for nationally recognised real estate company, Raine & Horne, that will leave a lasting impression.
The agency produced the commercial in just a few short months, when they were awarded the brief by Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah at the end of last year.
It was an exciting opportunity for Barefruit to work with a local business, with a national reputation, who were keen to go above and beyond standard real estate advertising to produce a commercial that had longevity, a refreshingly different approach and leaves a heart-warming impression on its audience.
In a highly competitive market and the impressive amount of real estate television commercials we see every year, only a few leave a lasting impression.
Not only does this TVC engage its audience on an emotive level, it showcases R&H’s passion for real estate, by recognising the emotional importance of what other real estate agents often see as just bricks and mortar.
“We were struck by just how passionate the Raine & Horne team were and some of the lengths they go to to ease the buying and selling of homes. People say that moving is one of the most stressful things in life but – aside from the packing – moving home represents a fresh start and the opportunity to take your best memories with you,” said CD Andy Pilkington.
The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property. Scenes are cut to a female VO who reads out the family’s “rules” (based on the popular framed prints many have hanging in their homes).
As with real life, the rules don’t quite match the charming action we capture. The story completes with the viewer realising the vignettes are all memories these sellers will take with them to the next house.
The film was shot over one day in early February on location in the Byron Hinterland. The result was a team effort from start to finish, with input and experience from Raine & Horne coupled with Barefruit’s seasoned in-house creatives.
Barefruit employed a film director, camera and lighting team from Sydney and in the Northern Rivers, including Strategy Director and Creative Director Andy Pilkington who drafted the TV script.
“It was major project for Barefruit Marketing – the team pulled it together, all in under 3 months, without any major setbacks. We are really proud of the end result – it is one of our biggest productions yet,” said Evan Harding, Barefruit Marketing’s Co-Founder & Head Harvester.
The style of the ad is beautifully messy, and it delights in muddy children and dogs, bubbling casseroles and imperfect interiors.
The aesthetic and colour grade highlight the dust, dirt and atmosphere rather than hide it. All shots were taken to give a sense of being part of the modern family, which was cast from a mixed group of talent, all from the Northern Rivers.
Julie-Ann Manahan Licensee/Principle of Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah said, “we are so proud of working with the team at Barefruit and their suppliers, they have produced one of the best all time real estate campaigns for us. We can’t wait for it to air.”
The television commercial will air on regional NSW stations from today and will be supported by a fully integrated campaigns including press, outdoor and online.
Please login with linkedin to commentBarefruit Marketing
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]