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B&T > Newsletter Editions > B&T Newsletter — 21 October 2026

B&T Newsletter — 21 October 2026

Published on: 21st October 2026 at 9:00 AM
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5 Min Read

B&T’s 2026 Agency Scoreboard: Creative

Like London buses, you wait all year for the definitive report on agency performance. And then two arrive at once.

‘Why Do I Deserve This?’: Gumtree and B&T Peel Back The Layers On Winning A 30 Under 30 Award

Talented? Under 30? Deserve a pay rise? Win yourself a B&T 30 Under 30 Award to see how quickly that last one changes.

Bunnings Warehouse Launches Creative Review

If you ever needed an excuse to get to a sausage sizzle, this is it.

The Future Of Marketing Won’t Be Built On Yesterday’s Operating Model

Yesterday's operating model is not the future, writes this pro. Try telling that to the ATO.

CMOs To Watch, Presented By Zenith: How Selleys’ Endi Asmira Is Breathing New Life Into The 87-Year-Old Brand

Asmira often finds himself in a sticky situation at work. But for all the right reasons.

Clock It! B&T’s Best Of The Best Creators Are Here!

B&T dips its toes into the world of creators. Emerges with seven ring lights, a free iPhone and a hankering for peptides.

Cairns Crocodiles Taps Cannes Lions Talent To Drive Asian Growth

McManamon swaps Lions for Crocodiles and rosé for Heaps Normal as she joins the fast-growing festival.

Marketing Earns Influence When It Speaks The Language Of Growth

Do you speak the language of growth? Or are you stuck as a monolingual vanity metrics chatter?

Chris Hemsworth Stars In Archie Rose Campaign Ahead Of US Launch

Sadly, drinking lots of Archie Rose has left us looking more like Barney Gumble than any of the Hemsworths.

Visit Victoria Appoints Clems As Creative & Strategic AOR

There are plenty of reasons to like the great state of Victoria. But its beaches are not among them.

FTC & Publicis Groupe Reach Agreement Over $2.2B LiveRamp Deal With ‘Neutral & Nondiscriminatory Access’ Clause

Publicis and the FTC reach an accord after Arthur turns on the Gallic charm (maybe).

Salesforce To Acquire Braze For $8B To Expand AI Marketing

B&T team to 420 Braze it in celebration of this deal.

Snap Snares Iron Man Star Robert Downey Jr. To Promote SPECS AR Glasses

Remember when everyone used to say Elon Musk was the real-life Iron Man, rather than a dickhead?

Spotify Launches Podcast Memberships, Giving Listeners Fewer Ads & Exclusive Content

Huel marketing team lament as fewer ads set to appear in podcasts.

Netflix Adds Measurement & Targeting Upgrades To Ad Suite

Christmas comes early as Netflix announces measurement and targeting upgrades.

Walt Disney Names New APAC Boss

Disney gets a new APAC boss. Says she has no strong feelings on cryogenics.

Prophet Expands Into Southeast Asia, Hires Kylan Tang

The Prophet takes a pilgrimage to Southeast Asia.

DO. To Run Creative & Media For Indian Soft Drink Brand CAMPA’s Australian Launch

Pauline Hanson heads to DEFCON 2 as Indian drink brand launches in Australia.

ANZ’s Reno Loan Helps Kiwi Homeowners Renovate Rather Than Relocate

Don't splash out on that rage room experience, renovate your house instead!

Gotcha4Life Looks At Ways Aussies Can Better Articulate Their Emotions In Latest Campaign

Nothing says mental wellbeing (or high cholesterol) like fried eggs, we reckon.

TV Ratings (20/10/26): The State Of Man Pumps Up ABC’s Ratings

B&T puts down our jaw-bashing hammer following this investigation into the Manosphere.

HOYTS Cinemas & Kismet Movies Forge Strategic Partnership

HOYTS and Kismet tie the knot here. No word on where the honeymoon is taking place.

Vitasoy Plasters ‘That’s a Little Win’ Campaign Across Australia & New Zealand 

Infuriate your right-wing uncle this Christmas by making him a tea with one of Vitasoy's products.

MONEYME Challenges Aussies To Rethink Traditional Banks In New Campaign

Fed up with your bank? Try MONEYME. We're still putting our cash under the mattress, however.

We Scout Grows Account Management Team With Two New Faces 

Two new faces at We Scout and two new opening batters for its indoor cricket team.


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