Robert Downey Jr. stars in a content series to promote Snap’s AR glasses, SPECS.
The Iron Man star has joined as the honorary SPECS chief customer experience officer.
In his role, Downey Jr. will guide customers to understand and imagine what’s possible with SPECS, a computer built into a pair of see-through augmented reality glasses.
By using your hands and voice, SPECS AR glasses bring digital experiences into the world around you to communicate, play and get things done.
“In short, it delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed. Life imitates art – imitates life,” he said.
“Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds.
“The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development. In short, it delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed.”
Downey Jr. is launching his first project with SPECS today – a collection of original episodes that put the technology to the test.
“We’re incredibly excited to welcome Robert Downey Jr. to SPECS to help shape the future of augmented reality,” said Evan Spiegel, co-founder and CEO of Snap. “Robert has been imagining what this technology could become for nearly twenty years, and it’s an honor to work with him to bring that vision to life.”
These initial episodes show how SPECS AR glasses can help people elevate workspaces, master golf, relax with an entertaining show and develop artistic skills. They are available to watch now on the SPECS website or YouTube, which will update as new episodes drop.
Smart glasses have faced a backlash due to their ability to record video content discretely, leading to labels that they are “creepy” or “pervert” wearables.
SPECS shows a thin white flashing light in record mode.
