Plant-based milk brand Vitasoy has launched a new campaign across Australia and New Zealand in its first first fully integrated Trans-Tasman Out of Home (OOH) work done through QMS.
The multi-format campaign titled ‘That’s a Little Win’ runs through October and was done in partnership with media agency Halfdome.
In Australia, the campaign spans QMS’ high-impact Digital Large Format network, the prestigious City of Sydney Digital Street Furniture network, Gold Coast Street Furniture network, and The Convenience Network.
In New Zealand, Vitasoy has extended an identical creative platform across QMS NZ’s market-leading Auckland Transport Street Furniture network, premium Large Format billboards, and dynamic full-bus wraps.
Vitasoy’s head of marketing, Sophie Veltman, said the brand jumped at the opportunity to deliver a unified message across ANZ.
“With ‘That’s a Little Win,’ our goal was to connect with consumers during their everyday routines across Australia and New Zealand with a message that feels immediate, personal, and uplifting,” she said.
“Partnering with Halfdome and QMS allowed us to unlock a streamlined, cross-market strategy that delivered incredible efficiency without compromising on localised audience impact. The ease of execution and the cross-border visibility we’ve achieved has made this a big win for the brand.”
QMS chief sales officer, Tim Murphy said: “We are thrilled to partner with Vitasoy and Halfdome to bring this pioneering Trans-Tasman campaign to life. With the growing trend towards cross border solutions, our unified expertise across ANZ provides agencies and their clients greater opportunities to seamlessly plan and buy across both markets.”
“For years, the industry has talked about bridging the gap between Australia and New Zealand, but executing those campaigns often meant navigating fragmented trading processes, and operational logistics. By offering a consolidated Trans-Tasman footprint, QMS makes it easier than ever for brands to deliver high-impact campaigns across both markets in a single transaction, unlocking unprecedented commercial efficiency and consistent creative delivery that drives real business outcomes.”
Meanwhile, QMS NZ managing director, Ben Gibb, said the campaign demonstrates how easily brands can extend their narrative into Aotearoa’s primary economic hubs.
“The Vitasoy campaign highlights the true reach and scale of our Total Out of Home solution in Aotearoa and across Australia. By combining street furniture and transit in Auckland with a national digital billboard footprint, we are providing Vitasoy with the ultimate breadth of coverage, allowing them to connect with consumers seamlessly across their entire daily journey and throughout all relevant day parts.”
