DO. ANZ has been appointed as the creative and media agency for Indian soft drink brand CAMPA, supporting the brand’s entry into the Australian market as part of its global growth and expansion plans.
The partnership spans creative, media, social, influencer, sampling and retail activation – with DO. tasked with introducing CAMPA to Australia, building distinctiveness in the category.
At the heart of this partnership is a shared vision to build long-term cultural relevance, positioning CAMPA as the energy and cola brand of choice for Australian Gen Z.
The appointment follows a competitive process run by StudioSpace, the independent agency marketplace and procurement platform.
For DO, it’s the kind of brief agencies hope for: helping a global brand write its first chapter in a new market from the ground up. Having already proven what’s possible in Asia, CAMPA now brings that same energy to Australia, and DO. is excited about what’s ahead.
